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WONKA'S PAPER FACTORY

BALL & DOGGETT IDENTITY by For The People www.forthepeople.agency

In early 2017, two of Australia’s biggest paper distributors joined forces. Design and strategy agency For the people was tasked with building a brand for the newly merged company that better reflected the diverse nature of its print and production business, and clearly showed how the company fits into today’s digital ecosystem.

“We were very conscious of trying to show the company’s knowledge, passion and enthusiasm for their products and the relationships they’ve built with clients,” explains Jason little, founder and executive creative director at For the people. “We started exploring this obsessive ‘geeking out’ on the products, by creating weird and wonderful experiments that would showcase specific material properties.”

The simplified letterforms of the brandmark enables it to demonstrate material behaviours and properties. but with the print collateral, it was important the materials themselves would be the central piece. “this meant leaning more towards utility of information, simplified typography and a focus on making the materials do all the talking,” adds little. “the material is the central piece  – its colour, texture, smell, weight and so. every piece of design is there to support it, not distract from it.”

By bringing a level of simplicity to the logo, For The People was able to go further in its execution of both the 2D and 3D work.

Ball & Doggett’s new identity celebrates the physical nature and tactility of its product range.

The new logo introduces a monogram, which uses a large ampersand to tie the two names together.