Type design used to be, quite literally, a black art. Its practitioners worked with black ink, often in dark spaces, pursuing an impenetrable discipline with trade secrets, and printers’ assistants were even called ‘devils’.
Luckily, those days are long past, and judging by the number of type design conferences, workshops and master courses available today, type design has emerged from the shadows and perhaps even become – dare we say it – trendy.
To be sure, type design is not and probably never will be as glamorous as graphic design or branding. Nevertheless, this increased interest is good news for everybody, since all of us encounter type in some way – not just on paper, posters and billboards, but on computer screens, TVs, phones, watches, service kiosks, road signs, T-shirts and home appliances. marketing experts estimate that the average person is exposed to over 4,000 messages of various kinds each day, so having a broad repertoire of well-designed typefaces at our disposal is great not only for content creators, but also for readers.
Denne historien er fra Spring 2019-utgaven av Computer Arts - UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Spring 2019-utgaven av Computer Arts - UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Creative Space
Without’s creative director roly grant on the studio’s hand-crafted ethos
studio profile
A leading light in the branding industry, Wolff Olins wants to harness its scale to help change the world
network
THE CREATIVE COMMUNITY HAS COME TOGETHER LIKE NEVER BEFORE, TO HELP EACH OTHER GET THROUGH THE CORONAVIRUS PANDEMIC
project
ethos for 305 Fitness - Learn how the Montreal identity design studio rebranded one of America’s hottest fitness clubs
rebrand
WHAT’S THE EXPERT OPINION ON PENTAGRAM’S BRAND IDENTITY REFRESH OF THE GLOBAL TOY COMPANY FISHER-PRICE?
opinion
CRAIG BLACK HAS SOME ADVICE FOR SURVIVING THE CORONAVIRUS CRISIS AS AN INDEPENDENT CREATIVE
fresh eyes
DUNCAN BRAZZIL ON HOW THE UK INSPIRED HIS CAREER
artist insight
Cindy Kang on how photography informs her illustration work
ANIMATION NOW
LEADING PRODUCERS AND FILMMAKERS REFLECT ON EMERGING TRENDS AND SHARE THEIR PREDICTIONS FOR THE YEAR AHEAD
Project: Atoll by Studio Myerscough
Morag Myerscough reveals how she and Luke Morgan designed a vibrant biophilic installation in a central London office tower studiomyerscough.com