How Customer Experience Is Driven By Product Insight At Ashok Leyland
Express Computer|June 2019

EACH IOT POWERED vehicle generates one data package every second, one terabyte of data every day and 1.2 billion kilometers of data every month

Salvi Mittal
How Customer Experience Is Driven By Product Insight At Ashok Leyland

Ashok Leyland is anIndian automobilecompany and owned by the Hinduja Group. Founded in 1948, it is the second largest commercial vehicle manufacturer in India and headquartered in Chennai. Ashok Leyland started its telematic journey in 2005, which is now addressed as connected vehicles, under a broad umbrella. Until 2015, Ashok Leyland embarked on its Telematics 2.0 journey and provided deep insights on the vehicle performance.

Talking about the maturity levels of Telematics 2.0, Venkatesh Natarajan, Chief Digital Officer & SVP-IT, Ashok Leyland says, “We initially began with providing the vehicle diagnostics and track and trace features. Whereas, the humongous amount of data emitting out of sensors gave information beyond the track and trace information. The IoT sensors helped us move from health monitoring to prognostics and diagnostics, where the sensors would give out the alerts in advance.”

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