Samsung Sharpens Enterprise Focus

Through its innovative offerings, Samsung is establishing itself amongst enterprise customers as a focused partner in their mobility journey

Nivedan Prakash

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‘Born in the mobilityera’ – this is the way the world addresses the Indian market today. People here in India think of mobile first and this has transformed the domestic market. As of date, 80-85% usage of the Internet is taking place on mobile, which is opposite to that of a market like the US, where the Internet usage is far more prevalent on the PC. The US market is still a very advanced economy in terms of ‘e-tization’ of their services. But as far as the mobility piece is concerned, the end consumer in India is using the mobile as a far effective way to access the Internet.

Moreover, the Indian government’s push to the Digital India has also enhanced the usage of smartphones, as a lot of applications, digital initiatives, and e-services are today available on mobile devices. Another big thrust has been the rollout of Aadhaar. With its one billion footprints in terms of biometric database available, it has been at the forefront of a lot of reform, both on the government as well as citizen side and speed of service delivery on the corporate side.

While the growth of mobile phones has swayed the end consumer market in the country, the enterprise segment too has started adopting mobility solutions in a big way to transform their businesses. Mobility and mobile solutions have now become a new go-to market in itself. In fact, from the enterprise perspective, it is seen as a new business model. This has come as a big change in the last 12 to 18 months in the country, which has given an impetus to mobility at the core of business solutions or business centric services.

The global leader, Samsung, has benefitted immensely from this push or overall uptake both at the consumer as well at the business end. Apparently, the last year and half has been really exciting for Samsung’s enterprise business.