The Shift

DAVID CHARTIERthinks Apples recent transparency is a good thing for itself and its community, despite a few teething problems

PART OF APPLE’S allure all these years has been its secrecy and tendency to ‘show, not tell.’ The company has often waited to announce products until the week, or sometimes even the day, they are ready to ship. Recently, though, Apple has been softening up this behavior. The effort has not been without obstacles but, overall, I think it’s for the best.

Take social media, for example. From chatting with a few folks, it seems Apple has loosened rules that previously barred employees from identifying themselves or participating in any public forum discussions regarding Apple.