It may have been twisted in the telling, says Adam Banks, but Steve Jobs’ exit was Apple’s biggest drama
When the ‘1984’ TV commercial aired during the Super Bowl in January 1984, it made Apple a household name. The company founded six years earlier by Steve Jobs and Steve Wozniak was about to launch one of the most influential computers ever.
Yet Wozniak, after a plane crash in 1981, had already withdrawn from his role, and by September 1985 Jobs would be gone too, ousted by John Sculley, the Pepsi marketing man that Jobs had actually brought in to help Apple “change the world.”
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Denne historien er fra October 2019-utgaven av MacFormat UK.
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