PNY on Breaking into the Gaming Market

Jonathan Filleau reveals why gaming is important to the industry, and what PNY can bring to the table

- Zak Storey

Gaming is a common passion of PC enthusiasts, and it challenges manufacturers to continually push the envelope with their hardware. It’s not the only crux upon which computational performance sits, but it’s one of the biggest, raking in an astonishing $36 billion every year, so it’s easy to see why companies want a chunk of the pie. We spoke to PNY’s EMEA marketing manager, Jonathan Filleau, about how PNY is taking advantage of this, and what we’re likely to see from the Paris New York company this year.

Maximum PC: It’s fair to say PNY has traditionally been more oriented towards large scale businesses and design houses, things like that. Can you give us a little insight as to why you’ve decided to target the gaming market so aggressively in the last few years?

Jonathan Filleau: So, basically, PNY has been working with gamers for 15 years or so now. We are known both on the professional side, with the Quadro cards, of course, and on the gaming side, which used to be the Verto cards, and is now the GeForce category. We decided to invest a lot—I would say eight years ago—in the gaming industry, because we were looking at the trend, which was really growing. And in the last four years, we have the XLR8 brand, which is kind of a sub-brand within the company, pushing a lot of graphics cards—but not only graphics; DRAM, SSDs, and peripherals. And, at the end of the day, if you think about this, PNY is the only company in the market able to provide this full kind of access to all these components all at the same time. So this is why we decided to provide all of this to the market and invest in all these gaming solutions.