RYZEN AGAIN THE RESURRECTION OF AMD
Maximum PC|July 2022
Five years ago, AMD nearly went to the wall. Now, it has the edge on Intel and Nvidia, and billions in the bank. Jeremy Laird investigates its dramatic resurgence
Jeremy Laird
RYZEN AGAIN THE RESURRECTION OF AMD

MAKE A NOTE of the date, 22nd February 2022. That was the day AMD’s market capitalization— essentially, its overall value as a company—surpassed Intel’s for the first time. It was nothing less than a spectacular reversal in fortunes for a company that had been on the very brink just a few years earlier. Forget wondering whether AMD can even survive, it is now an entirely legitimate question to ask whether AMD can overturn Intel’s dominance of the PC. Truly, AMD has become the pretender to Intel’s throne.

Of course, stock prices don’t tell you everything about a company’s real-world proportions. Intel still has a 75 percent market share for PC processors and generates massively more revenue and profit than AMD. But the notion of AMD as the usurper of Intel’s position as the predominant purveyor of PC processors and platform technology is now more plausible than ever.

How, exactly, did AMD turn it around? Now that’s a question. As we’ll see, a little bit of luck didn’t hurt. But as the saying goes, you make your own luck and there’s absolutely no denying the heightened competence and consistency with which AMD has been led since Lisa Su took over the company in 2014.

All told, AMD’s recovery from near oblivion makes for a fascinating story of corporate and technological rejuvenation.

Denne historien er fra July 2022-utgaven av Maximum PC.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra July 2022-utgaven av Maximum PC.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MAXIMUM PCSe alt
NZXT C1500 Platinum
Maximum PC

NZXT C1500 Platinum

Top-tier performance and efficiency

time-read
3 mins  |
October 2024
Nvidia DLSS vs AMD FSR
Maximum PC

Nvidia DLSS vs AMD FSR

Which AI upscaling technique has the edge?

time-read
5 mins  |
October 2024
World of Goo 2
Maximum PC

World of Goo 2

Goo-d enough for two

time-read
3 mins  |
October 2024
BenQ X300G 4K Short Throw Projector
Maximum PC

BenQ X300G 4K Short Throw Projector

Priced high, yet punchy

time-read
3 mins  |
October 2024
Hyte Thicc Q60
Maximum PC

Hyte Thicc Q60

Almost more mobile phone than CPU cooler

time-read
3 mins  |
October 2024
Remove stalkerware from your PC
Maximum PC

Remove stalkerware from your PC

ACCORDING TO KASPERSKY’S LATEST ‘State of Stalkerware’ report, over 40 percent of those surveyed worldwide said they’d experienced stalking or suspected that they were being stalked.

time-read
5 mins  |
October 2024
BUILD AN IT SUPPORT HUB
Maximum PC

BUILD AN IT SUPPORT HUB

Discover how to use RustDesk to provide remote assistance and control your own devices remotely with Nick Peers

time-read
10+ mins  |
October 2024
AMD's turn to drop the ball?
Maximum PC

AMD's turn to drop the ball?

WITH INTEL'S RAPTOR LAKE CPUs falling over, the company firing around 15,000 employees, and cancelling its 2024 innovation event, AMD must have been enjoying the view - until its new Ryzen 9000 desktop CPUs rolled out. So, is AMD's CPU a minor stumble or game-changing fumble?

time-read
3 mins  |
October 2024
Intel issues fix for Raptor Lake degradation
Maximum PC

Intel issues fix for Raptor Lake degradation

EARLIER THIS YEAR, I wrote about difficulties I was having with a Core 19-13900K processor (see MPC230 Tech Talk). Little did we realize that we were only seeing the tip of the iceberg. While most complaints have involved the unlocked Core i9 Raptor Lake CPUs, it appears the instability problems build up and potentially impact many Raptor Lake-13th and 14th Gen Core CPUs, with Intel identifying 22 different desktop parts.

time-read
2 mins  |
October 2024
AMD Ryzen 7 9700X
Maximum PC

AMD Ryzen 7 9700X

The new Zen 5 CPUs are here—time to benchmark!

time-read
3 mins  |
October 2024