India’s smart home market evolves beyond video entertainment as smart speakers land in the Indian homes!
The Indian smart home devices market continues to show an impressive growth on the back of evolving technology consumption habits amongst the consumers and variety of affordable data connectivity options available in India. As per IDC’s Worldwide Quarterly Smart Home Device Tracker, Indian smart home devices market which consists of connected lights, smart speakers, connected thermostats, smart TVs, home monitoring/security products, digital media adapters, amongst other connected devices for homes, saw a healthy year over year growth of 107% to reach at 1.4 million shipments in 2018Q2.
Video entertainment category which includes smart TVs, streaming sticks and set-top boxes grew 81% year over year, and the category continues to dominate with 85% unit share within the portfolio of various smart home products. Xiaomi, which debuted in the smart Tv market in the first quarter of 2018, tripled its shipments in 2018Q2 and became the leading brand in this category. While, Amazon remains the clear leader in the streaming stick category, with almost 8 out of 10 streaming devices sold in the country being Amazon Firestick.
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