Established in October 2017 as the gaming arm of China-based Nubia, Red Magic harnessed their skill in smartphone design and combined it with a gamers’ determination in achieving high-performance gameplay. The company has recently announced the muchawaited gaming smartphone “Red Magic 3”, earlier launched in China in April end, and says their mission is to break further ground and unlock the potential of mobile gaming. Vivek Singh Chauhan spoke to Dheeraj Kukreja, Marketing Director at Nubia India to understand the present and upcoming smartphone gaming scenario, recent development in the gaming technology. Don’t miss it.
What is the next wave in gaming smartphones?
The online gaming industry in India is expected to generate a revenue of Rs 11,900 crore by the financial year 2023, growing at 22 percent CAGR, according to a report by consulting major KPMG and industry’s self-regulatory body, Indian Federation of Sports Gaming. The number of gamers in India has touched 250 million.
With a market share of 85 percent, mobile phones are recorded as the major contributor to online gaming revenue in India. This indicates that the Indian smartphone users are showing greater affinity for a better gaming experience.
As a brand, where do you see yourself in the current gaming market?
The gaming smartphone market is expected to grow by 6.6 percent by 2021 as per data and we aim to be number one in the gaming smartphone segment in India. Nubia’s constant endeavor is to ensure that Red Magic series is ahead of its time.
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