As gaming gets more popular in India, gaming companies are taking a closer look at the market. and none of them are perhaps as big and respected in the mobile space as gameloft, which has been in the country for a while now. Anuj Bhatia met Florent Vallauri, senior regional director - sales &marketing - Sea Pacific & Indian Subcontinent, gameloft, to find out what game was afoot with the company.
What has been your experience in India so far? How would you describe the Indian mobile gaming market?
Once driven by the Snake game on Nokia games, Indian mobile gaming market is reaching new heights thanks to the unprecedented rise of smartphones. We have witnessed a massive shift towards mobile gaming which is evident from the extensive number of downloads over the years. the number three activity on smartphones, behind Facebook and WhatsApp, is gaming. Approximately 40-50 million people play games on both smartphones and feature phones. these numbers reveal the inclination of Indian users for free mobile gaming content, easily accessible casual games and action oriented titles. Not only this, mobile gaming in India is also defying all age and gender stereotypes. Number of female gamers is growing rapidly. on average, male mobile gamers spent 40 minutes gaming each day on Gameloft titles, while female gamers play for nearly 70 minutes. However, male gamers still make up far more of the mobile gaming market, at 89% of total gamers. Albeit this promising growth, monetization and lack of payment options, Internet bandwidth and user retention remains the bottleneck for the mobile gaming industry.
What impact do you think that the roll out Reliance Jio will have on gaming in India?
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