“Our point of affordability is that in the price of 43 inches get 55 inches”
My Mobile|April 2020
The television industry is growing massively, and it is expected to expand even further in India with some strong competitors in the market. For more than a decade, big names like Samsung, LG and Sony have reflected dominance in this sector, but other brands like Kodak have swooped in to offer premium products at affordable prices. Super Plastronics Pvt Ltd (SPPL), the brand behind Kodak in India has been in top 5 best-selling television brands since 2016. Playing in to bring affordability with premium features to masses, the company launched its latest offering, the Kodak CA Series Android Televisions in partnership with Google. Avneet Singh Marwah, Director and CEO, Super Plastronics Pvt Ltd, in conversation with Pahi Mehra, spoke about the recent launch of the company, its partnership with Google and how the streaming technology has impacted the television industry.
Pahi Mehra
“Our point of affordability is that in the price of 43 inches get 55 inches”

So let’s start by telling us what the upcoming launches is about?

So we are launching Kodak’s bezel-less Android TV, which will be one of the best premium TV in India, with utmost luxury and very-very affordable. So this, TV will come under Netflix and prime both and both will be licensed with the 9.0 android OS with about 5,000 more applications which can be updated. All applications and games can be up the updated and the OS also can be updated to version 10 and 11.

Please tell us about your partnership with Google?

So, we are the first licensee in India to do make in India Android televisions. We have signed a deal with Google which was first brand in India and 6th in the world, in terms of in-House backward integration, there’s a term called TADA that we signed and with this there is an exclusive tie-up where you can manufacture, update inhouse android TVs, so everything will be backward integrated.

We have developed everything our self, we have not taken anything from any supplier, we have in-house developed everything through our R&D and now we will take care of all the security patches and all the updates. This is the first time any television brand is doing something like this.

And all of this will come with affordable pricing?

Very-very affordable pricing, all of this and the upcoming television will come under very-very affordable pricing. And as I said, this TV will be bezel-less premium TV, with Bluetooth, 5.0 Wi-Fi, 3.0 USB, all these things are coming with Dolby Digital and Dolby vision for the first time. So it is basically a jam-packed television.

The industry is constantly changing and Android TVs are vital part of it now, so how is your latest offering different from your competitors?

Denne historien er fra April 2020-utgaven av My Mobile.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra April 2020-utgaven av My Mobile.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MY MOBILESe alt
Singles On Tinder Opting For Situationship
My Mobile

Singles On Tinder Opting For Situationship

Tinder, the very safe and promising dating app has released 'Tinder's year in swipe' which mentioned and elaborately addressed the changes the dating world has seen with the trends that can be the mainstream dating expectations of the people.

time-read
2 mins  |
December 2022- January 2023
Google Pixel Buds Pro
My Mobile

Google Pixel Buds Pro

Better Late Than Never

time-read
4 mins  |
December 2022- January 2023
Stop Google From Being A Spy On You Here's How
My Mobile

Stop Google From Being A Spy On You Here's How

Did you hear that google can also record? Did you know that Google is maintaining the minutes of every meeting?

time-read
2 mins  |
December 2022- January 2023
GOQii Smart Vital Ultra
My Mobile

GOQii Smart Vital Ultra

GOQii Smart Vital Ultra is a perfect combination of a fitness tracker wearable and a health device that monitors vitals, activities, sleep and a lot more.

time-read
3 mins  |
December 2022- January 2023
Axon 40 Ultra Space Edition
My Mobile

Axon 40 Ultra Space Edition

ZTE has come out with another variant of the Axon 40 Ultra -the Axon 40 Ultra Space Edition.

time-read
2 mins  |
December 2022- January 2023
Honor 80 Series
My Mobile

Honor 80 Series

Honor is has just launched its two new flagship models- Honor 80 and Honor 80 Pro where it held a massive launch event in China for two days so that users could get a hands on experience and get a hint on what all they can expect from both handsets.

time-read
2 mins  |
December 2022- January 2023
Corning Gorilla Glass Victus 2
My Mobile

Corning Gorilla Glass Victus 2

Corning Gorilla Glass Victus 2, claimed to be an improved version of its predecessor, has been officially announced.

time-read
2 mins  |
December 2022- January 2023
Nothing Ear (Stick)
My Mobile

Nothing Ear (Stick)

People are definitely intrigued by Nothing, a new tech firm that makes headphones and telephones, and they want to buy them.

time-read
3 mins  |
December 2022- January 2023
India is Now the Biggest Smartwatch Market in the World
My Mobile

India is Now the Biggest Smartwatch Market in the World

Joyous news for the Indian wearables industry!

time-read
2 mins  |
December 2022- January 2023
ASUS India Launches 6 New Laptops in ExpertBook series
My Mobile

ASUS India Launches 6 New Laptops in ExpertBook series

ASUS India will be expanding its enterprise where now its main focus will be the Expert Book portfolio with six new laptops that will get a generational leap in their segments that will also be the flagship models in the series.

time-read
5 mins  |
December 2022- January 2023