Quality, Innovation And Trend Setting Design Ideology Are The Keys To Honor's Success In India

Honor sold 2 million units in the first half of 2018 alone as compared to 0.6 million units in 2017. This means that the brand registered over 300% growth within the first 6 months of the year. This shows the magnitude of traction that Honor is getting in India and is quite successful in creating a niche for itself despite the presence of its parent company Huawei. Haider Ali Khan had a word with P. Sanjeev, Vice President, Sales, Huawei Consumer Business Group on brand’s-perspective, future, competition and more.

Honor has earned a name for itself among smartphone users. What are the key attributes to your success in India?

Quality, innovation and trend setting design ideology are the key attributes to our success in India. Through all our devices, we are offering our customers the latest technology with high-end features across different price points. India is a dynamic market with an ever-evolving untapped customer base across platforms. If we delve deep into the different segments of the customer base in India, we see a lot of opportunities when it comes to catering to these audiences whose demands are evolving and changing every day. This helps us cater to customers across segments and show them what we have to offer. Majority of India’s population are under the age of 35 who are techsavvy and are well aware of global developments. We try our best to match their expectation levels when it comes to innovation. Meanwhile, India is a country of vibrant colours and aesthetic sensibilities; so we equally pay attention to our design ideas. This is the core strategy behind Honor’s success and future development.

During your presentation it was mentioned that Honor has been growing at 300% and 400%. How’s that possible or its just applying the marketing strategy of multiplying X by 100? What exactly is your present market share in India?