Tecno Will Have Products Across Price Points Under Camon Series In The Segment 7K To 15K

Transsion Holdings have an array of smartphone brands present in India, one among them is TECNO, which is promoting itself as an offline brand, has brought a sub-brand called Camon to India, targeting the Selfie-driven audiences. Gaurav Tikoo, Senior Vice President Marketing, Transsion India, spoke with Haider Ali Khan about the TECNO’s market strategies and Transsion Holdings as a whole. Excerpts:

- Haider Ali Khan

Transsion Holdings-owned brands are doing quite well in India and now constitute a decent pie of the market. Do you think that your online-offline approach worked well for Transsion Holdings and will you continue in the same spirit? At Transsion, our multibrand strategy is based on extensive insight and consumer segmentation and we definitely think it has worked well for us and we intend to continue with our strategy. The fact that Transsion made its debut in the top 5 mobile phone brands of India with a 4% share (Counterpoint report Q1 2018), speaks volumes. Additionally, practicing a multi-brand strategy has its own advantages, as it allows one to focus on specific channels and create specific go-to market strategies.

Under the Transsion umbrella, brands such as Infinix, itel, TECNO, Spice and Oraimo, have been very price and audience centric. Do you see Transsion Holdings becoming the second BBK Electronics in India? At Transsion Holdings we are committed to becoming consumers’ favourite smart device and mobile value added services provider with the highest brand influence in global emerging markets. For us consumer feedback and suggestions are of utmost importance and with this intent we develop products that cater to their local needs. each of our brand has its own distinctive identity and appeal to a distinct user base.

Transsion has a robust pan-India presence with a deep distribution network of 1 lakh plus retailers and 3,000 plus channel partners, enabling the company to cater to the length and breadth of the country. Transsion will continue to expand and engage the channel better in 2018 as well.