We Have a Complete Roadmap of Mods

It has been a busy time of late for motorola. The brand, whose phone business is now under lenovo, recently launched its modular phones, the moto z and the moto z play in india. And is planning a few more launches too. Anuj Bhatia and Nimish Dubey met James Thiede, head of global product marketing, mobile business group, lenovo, to find out more.

- Anuj Bhatia and Nimish Dubey

The most obvious question is that the whole modular idea has been tried before. There was this company known as Modu which implemented this in 2010-11. What makes you guys to use the mods?

I am not familiar with other companies but I think for us the reason we are doing this is if you think about innovation in the industry , it has kind of stagnated in the last decade. Basically what you are looking at is display has increased with a fraction of an inch, megapixels are added or taken away. So from that perspective we think there is not a lot of innovation and consumers have to wait for a while to get their next phone. So what we have done here is created an easy and convenient way to modify their phone experience whenever they want. Whether it is taking one of a lifetime picture, sharing music or videos. The way we have done it is the phones and the Moto Mods are designed so that they fit together seamlessly. There is no removing batteries or power cycling the phone, you just run them together and they work. So we think from that perspective, our approach is unique and different. We focus now on a few specific areas and we have overcome a lot of pain points that people have with their mobilse whether it is imaging or listening to music.

You mean to say that the mods were built around the same time when the phones were built?