Sam Nazari reveals pearls of wisdom unearthed by artificial intelligence that will help convert customers
Conversions are often a clear driver of profit. It’s no surprise then that keen developers religiously test their websites to find the design that drives the most conversions. While the process may seem simple enough, the key to higher conversions is not always intuitive.
Enter AI. Using the enormous power of artificial intelligence, it’s possible to test every idea a marketer could imagine, shedding light on the mysterious world of what makes people convert. Here are five counterintuitive findings uncovered by AI-powered conversion testing.
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Camille Gribbons
UX designer at Booking.com, Camille Gribbons reveals how she first got into the industry
THE 5G UI REVOLUTION
Tris Tolliday describes his vision of a web UI catapulted forwards by 5G
HOW TO SHOWCASE YOUR DEV SKILLS
Aude Barral shares 5 top tips for landing your dream developer job
KNIVES OUT
Murder mystery film, Knives Out, grabbed everyone’s attention, and so did the fun website that promoted it. Oblio tells Tom May how it created its innovative 3D navigation
HOW EMOTIONAL LABOUR HINDERS WOMEN IN TECH
Christine Brewis, head of digital marketing at Studio Graphene, discusses how gender parity in tech has changed over the last ten years, and what more can be done
EDAN KWAN
He swapped life as a singer for a career making eye-popping digital visuals. The Lusion founder chats to Tom May about battling demons, winning awards and where digital advertising is heading
ANDREW COULDWELL
The Brit in LA discusses his new book on design systems, Laying the Foundations
Top 5 Tips For Ensuring Web Content Is Accessible For All
Merlyn Meredith outlines five top tips for ensuring web content is accessible for all
WHAT DOES THE FUTURE HOLD FOR BROWSERS?
Nico Turco examines the state of play with browsers, whether developers should encourage diversity or monopoly and how Google fits into it all
YEARS IN THE MAKING
Exclusively for net: The latest in a series of anonymous accounts of nightmare clients
