Because hot, loud gaming PCs don’t play well in artsy studios.
ConceptD could be the gaming PC of your dreams, but it’s not for gamers. ConceptD is Acer’s new brand of PCs made for creative professionals who need gaming-class graphics power, but in quieter, cooler systems, better suited for corporate and studio environments.
Acer introduced ConceptD at the company’s next@acer event in New York. The brand’s genesis came about after Acer discovered that 50 percent of its so-called “hardcore gamer” customers also used professional creative applications on their gaming PCs. Acer further discovered that another 15 percent of its gaming PC customers were using their systems exclusively for professional creative applications—not gaming at all. This last group simply needed the horsepower. What they didn’t need were the heat, noise, and in-your-face aesthetic that come with gaming PCs.
(My take: Gamers probably would welcome cooler, quieter, PCs, but cost is surely an issue.)
IT’S A POWERFUL PC, IT’S A LIFESTYLE
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