How did you come up with the concept of Virtual Bharat?
From the time I made the Vande Mataram video, I have been travelling the length and breadth of the country and observing remarkable stories. Over the past 5 years, I have been constantly seeing interesting content on the social media. But I noticed a solid vacuum in the space because there was very little systemic high-creative content on India. While growing up, parents, grandparents and teachers have taught us that India has a rich culture, and that got me thinking. How do I experience it? That is when I came up with the idea called Virtual Bharat, which has anything and everything about India in the form of stories. We hope to achieve our milestone by uncovering 1,000 untold stories of India. We have about 10 films, with around 30 million views. Imagine the impact it will create if we had 1,000 films. Telling stories from all parts of India in original languages and bringing in a lot of young talents, editors, cinematographers, reserachers and more to engage in this big idea called Virtual Bharat.
How do you decide on the subjects?
Denne historien er fra July 2020-utgaven av CULTURAMA.
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Denne historien er fra July 2020-utgaven av CULTURAMA.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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