Augmented Reality is opening up vast new possibilities to how people access and consume fashion, design and lifestyle. Keng yang shuen reports on how the technology is increasingly giving everyone a chance to get a front row experience – and more.
The date: March 3, 2006. The fashion cognoscenti that had descended into Paris’ Palais Omnisports de Paris-Bercy stadium was just letting the visual spectacle of Alexander McQueen’s Widows of Culloden show – wholly feathered gowns, laceswathed antler headdresses – sink in when the runway lights dimmed. Suddenly, from amid the darkness, a plume of smoke appeared, only to unfurl into a holographic vision of Kate Moss in a billowing chiffon gown, dancing languidly in mid-air like some celestial apparition to the melancholic soundtrack of Schindler’s List.
Co-created by the late McQueen and filmmaker Baillie Walsh, the emotive sight remains one of the earliest and most famous examples of augmented reality (AR) to come from the fashion world. (The rapper Tupac would be resurrected to perform at Coachella in a reportedly similar way – 15 years after his murder – only in 2012.)
These days, the term AR – first coined in the ’90s – might still sound like something out of a Wachowskis movie. How, when and by whom it’s used has, however, become far less mystifying. Ever played a round of Pokemon Go? The billiondollar grossing app (make that two billion as of 2019, actually) is usually cited as today’s prime example of AR – or tech that superimposes digital images onto a user’s view of the real world, according to the Oxford English Dictionary.
It’s not to be confused with virtual reality, or VR, which immerses users into a completely simulated environment, and typically requires dedicated equipment such as a specialised headset (think Facebook’s Oculus Rift). That a smartphone is all that one needs to access some mode of AR has essentially democratised the technology, and this has only brought about a wealth of possibilities that creative industries have tapped to transform the consumer experience.
Denne historien er fra June 2019-utgaven av Female Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 2019-utgaven av Female Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A Not So Common Scent
For the first time, the singular house of Hermes has launched a chypre perfume fragrance type known for its complexity and dualistic nature a that comes in a first-of-its-kind bottle, no less. Keng Yang Shuen finds out more about Barenia, Hermes's latest scent that hit stores recently, from the brand's in-house perfumer Christine Nagel.
Strange Love
The six names in this story create wildly different works that tend to blur the boundaries among disparate disciplines. All have little in common except one thing: a certain wondrousness and sense of curiosity that inspire audiences to look at familiar things anew. Keng Yang Shuen reports.
The artist
Johnny Depp is certainly far from the conventional leading man: the iconically quirky on-screen roles, the rock musician persona (he was a guitarist before becoming an actor), the unexpected neoexpressionist portraits in 2022 (these paintings of cultural heroes ranging from AI Pacino to Elizabeth Taylor sold out in a day), and of course the title of being Dior's long-standing poster boy for its wilderness-inspired flagship men's perfume Sauvage for nine years and counting.
spirited away
Collaborations with the art world have become a trusted way of injecting novelty into fashion.
Showtime
Shaggy, floor-sweeping, candy-coloured faux fur coats. A tuxedo suit with exaggerated proportions that's a nod to Marlene Dietrich. Bondage-inspired evening gowns. One would think that a collaboration fronted by a contemporary label would mean tempering down on the drama, but the Bimba Y Palomo collection, a tie-up between the fun-loving Bimba Y Lola and the red-carpet provocateur Palomo Spain, more than doubles down on it. Here, the latter's creative director Alejandro Gomez Palomo gives an exclusive interview on keeping the dream of dressing up alive.
Glam Rocks
Lying At The Heart Of Celine Beaute, The First Cosmetics Line From The House Of Celine, Is A Decidedly Romantic Notion: That Makeup Should Be A Luxurious Ritual.
mother!
FOR AN EDITION CENTRED AROUND NOSTALGIA, HOW COULD WE NOT HEAR FROM THE ONES WHO'VE SEEN THEIR RESPECTIVE INDUSTRIES CHANGE OVER TIME? SIX RENOWNED AND BELOVED CULTURAL AUTHORITIES IN FASHION, DESIGN AND CULTURE IN SINGAPORE SHARE WHAT THEY'VE LEARNT, WHAT THEY MISS AND WHAT WHAT KEEPS THEM GOING.
the art of reflection
DICTIONARY.COM DEFINES NOSTALGIA AS \"A WISTFUL DESIRE TO RETURN IN THOUGHT OR IN FACT TO A FORMER TIME IN ONE'S LIFE, TO ONE'S HOME OR HOMELAND, OR TO ONE'S FAMILY AND FRIENDS\". KENG YANG SHUEN ZEROES IN ON FIVE SINGAPORE ARTISTS INTERPRETING THIS OFTEN-INTANGIBLE QUALITY AS WELL AS THE NOTION OF TIME AND MEMORY ONLY TO EVOKE POIGNANCY, CURIOSITY AND EVEN PLENTY OF LAUGHS.
thank you for the memories
GEN Z IS OFTEN SAID TO BE A NOSTALGIA-INFATUATED BUNCH. THE SIX DIGITAL NATIVES FEATURED HERE LIVE UP TO THAT REPUTATION WITH THEIR COLLECTION OF CLOTHES, ACCESSORIES, TOYS, OBJECTS AND MORE THAT DATE BACK TO A TIME IN WHICH THEY WERE GROWING UP OR IN SOME CASES HAVE NEVER EVEN LIVED THROUGH. PAIGE BOON GETS THEM TO OPEN UP THEIR ARCHIVES AND ABOUT THEIR LOVE OF YESTERYEAR.
Super Natural
Who Better To Tell Us More About The N°1 De Chanel Revitalising Eye Serum - The Latest Addition To Chanel's N°1 De Chanel Skincare Collection That Promises To Give Peepers A Fresh, "Wide Awake" Look-than The Maison's Doe-eyed Ambassador And Face Of The Line, Minji Of Newjeans?
