Before Jason Ballard became an en-trepreneur, he considered becoming a priest. His speech is still peppered with the idiom of faith—wicked, angels, sacred—and, when he latches on to a subject he cares about, he assumes a rousing, propulsive cadence. These days, the topic he is most evangelical about is our broken housing system. “What we’re doing is not working,” Ballard told me last spring. “There are far too many homeless people. Working-class people can’t afford basic housing in regular old American cities. Construction’s too wasteful. Houses aren’t energy-efficient enough. At the suburb scale, it’s dystopian, almost, what we’re getting, right? We’re supposed to be the most advanced version of humanity that’s ever existed and we can’t even meet this basic need properly. And that means the housing of our future can’t—not shouldn’t, but can’t—be like the housing we have now.”
In 2017, Ballard co-founded Icon, a construction startup focussed on what he believes to be a solution to the housing crisis: 3-D-printed construction, a largely automated method that creates buildings layer by layer, typically with cement-based material. The company has offices in the Yard, a mixed-use development in a formerly industrial area of Austin, Texas. The Yard is currently home to a sake company, a winery, a brewery, a canned-cocktail company, a hard-seltzer manufacturer, a whiskey distillery, and a Tesla dealership. On the morning I visited, the air was thick with the sweet-sour smell of fermentation.
Denne historien er fra January 23, 2023-utgaven av The New Yorker.
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Denne historien er fra January 23, 2023-utgaven av The New Yorker.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Football Bro - Pat McAfee brings a casual new style to ESPN.
If, on a cool weekend morning in autumn, you happen to be watching “College GameDay,” on ESPN, don’t worry about figuring out which of the broadcasters behind the improbably long desk is Pat McAfee. He’s the one with the roast-pork tan, his hair cut high and tight, likely tieless among his more businesslike colleagues. The rest of the onair crew—Lee Corso, Rece Davis, Kirk Herbstreit, Desmond Howard, and, newly, the former University of Alabama coach Nick Saban—tend to look and dress and talk like participants in an old-school Republican-primary debate. McAfee, though, favors windowpane checks on his jackets and a slip of chest poking out from behind his two or three open buttons. If the others are politicians, he’s the cool-coded megachurch pastor who sometimes acts as their spiritual adviser.
The Dark Time. - On the Arctic border of Russia and Norway, an espionage war is emerging.
On the Arctic border of Russia and Norway, an espionage war is emerging. The point of contact between NATO and Russia's nuclear stronghold is the small town of Kirkenes. For years, Russia has treated the area as a laboratory, testing intelligence and influence operations before replicating them across Europe.
MIRROR IMAGES
‘A Different Man” and The Substance.”
OTHER PEOPLE'S MONEY
Proximity to wealth proves perilous in Rumaan Alam’ novel Entitlement.”
EYES WIDE SHUT
How Monet shared a private world.
WITH THE MOSTEST
The very rich hours of Pamela Harriman.
HUGO HAMILTON AUTOBAHN
On the Autobahn outside Frankfurt. November. The fields were covered in a thin sheet of snow.
TRY IT ON
How Law Roach reimagined red-carpet style.
SORRY I'M NOT YOUR CLOWN TODAY
Bowen Yang's trip to Oz, by way of conversion therapy and S..N.L.”
SNIFF TEST
A maverick perfumer tries to make his mark on a storied fashion house.
