Want to cook up a delicious meal? It’s not just about the food. We chat to psychologist Prof Charles Spence about the strange science of gastrophysics.
What exactly is gastrophysics?
It’s a combination of ‘gastronomy’ and ‘psychophysics’, which involves the scientific study of how our experience of food and drink is affected by our senses and our surroundings, not just the food itself. It’s a small but growing area of research which brings together psychologists, neuroscientists, marketers, chefs, product designers and even musicians.
So what kinds of things can affect our sense of taste?
Pretty much everything! From the colour and shape of the plates to the weight and material of the cutlery, through to the shape of the table and the feel of the chair you’re sitting on. Then there’s the number of people you’re with, the mood you’re in, the lighting and background music in the restaurant, and memories associated with the food. When you put all these factors together, it adds up to a lot.
Just how important are these effects?
Denne historien er fra June 2017-utgaven av BBC Earth.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 2017-utgaven av BBC Earth.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
World's First Malaria Vaccine
The World Health Organization’s director-general hails ‘historic moment’ as mass immunisation of African children begins
Is River Pollution Putting The Species In Jeopardy Again?
Ten years ago, it was jubilantly announced that o ers had returned to every county in England. But is river pollution putting the species in jeopardy again?
The Big Burnout
Long hours, low pay and a lack of appreciation — among other things — can make for a stressful workplace and lead to burnout. It’s something we should all be concerned about, because over half of the workforce reports feeling it
Putting Nature To Rights
More countries are enshrining the right to a clean environment into law. So if a company or government is impinging upon that right, you could take them to court
Mega Spaceship: Is It Possible For China To Build A Kilometre-Long Spacecraft?
Buoyed on by its successful Moon missions, China has launched a five-year study to investigate the possibility of building the biggest-ever spacecraft
Are We Getting Happier?
Enjoying more good days than bad? Feel like that bounce in your step’s getting bigger? HELEN RUSSELL looks into whether we’re all feeling more cheery…
“Unless the Japanese got the US off their backs in the Pacific, they believed they would face complete destruction”
Eighty years ago Japan’s surprise raid on Pearl Harbor forced the US offthe fence and into the Second World War. Ellie Cawthorne is making a new HistoryExtra podcast series about the attack, and she spoke to Christopher Harding about the long roots of Japan’s disastrous decision
Your Mysterious Brain
Science has mapped the surface of Mars and translated the code for life. By comparison, we know next to nothing about what’s between our ears. Over the next few pages, we ask leading scientists to answer some of the most important questions about our brains…
Why Do We Fall In Love?
Is it companionship, procreation or something more? DR ANNA MACHIN reveals what makes us so willing to become targets for Cupid’s arrow
Detecting the dead
Following personal tragedy, the creator of that most rational of literary figures, Sherlock Holmes, developed an obsession with spiritualism. Fiona Snailham and Anna Maria Barry explore the supernatural interests of Sir Arthur Conan Doyle
