Esports: A Mutual Opportunity

With 38% annual revenue growth (Newzoo), esports enjoys an exploding global fan base among young, affluent cord-cutters; a market segment very hard to reach with traditional television. As the next generation of major revenue earners, esports consumers are pointing the way to requirements for the media of the future.

While esports continues to attract significant investment from entertainment companies and brands on streaming platforms, revenue from providing content to traditional broadcast channels is invaluable to future growth. Traditional broadcasters benefit from these agreements by capturing some of this growing market.

Meeting the needs of esports audiences

Esports has many similar equipment requirements to any other live sports event: capturing the on-stage playing environment, commentary, close-ups, interviews with players and of course - the actual game footage. Esports arenas require separate programming for in-house screens and broadcast.