As creators of Media ERP, we often get asked about our journey over the last 11 years.
With our 9th run at NAB Show coming up, we figured now is a great time to look back and reflect on how we, and our software, have evolved over the years!
It all started around a decade ago, when the Media & Entertainment (M&E) industry had just begun its digitisation journey, migrating from tape to tapeless. Back then, Cloud was more an idea than a reality, and tech solutions specially tailored for M&E were virtually non-existent. Media Asset Management was all about managing storage & retrieval of content, with human orchestration and no automation. There was a pressing need for content enterprises to transition to file-based workflows and deliver content to multiple platforms.
Whilst enabling that, our endeavour was to connect every stakeholder involved in the business of content through digitisation. We gave the M&E industry its very own ERP - CLEAR - ONE software that automates the content supply chain. Leveraging the power of hybrid Cloud and automation, it provided the industry with a single software for the enterprise, specially designed to connect all their departments, geographies and businesses.
For the first time ever, technical operations, creative, marketing, legal, operations, sales and senior executive leadership teams could all collaborate on the same software. Media enterprises were connected with their entire ecosystem of production companies, brands, localisation vendors, advertising agencies, play-out locations and multi-platform delivery channels through one platform. CLEAR, coupled with our Cloud-enabled services helped M&E players unlock new revenue streams, save time and reduce cost in a big way.
Denne historien er fra April 2019-utgaven av Digital Studio.
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Denne historien er fra April 2019-utgaven av Digital Studio.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Blackmagic Design Powers New Studio Extreme Tokyo
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Stellantis Launches Bengaluru's First Dolby Atmos 9.1.6 Immersive Audio Lab Powered by Genelec
Stellantis, one of the world's leading automakers, has recently opened its own state-of-the-art Dolby Atmos 9.1.6 qualified immersive audio lab in Bengaluru, powered by Genelec Smart Active Monitors.
Andrew Twenter as Calrec US National Technical Sales Manager
Group One, a professional audio and lighting distributor, is expanding its Calrec US sales team with the appointment of Andrew Twenter as National Technical Sales Manager, effective immediately.
Czech Radio Upgrades Riedel Artist Intercom System for Enhanced Broadcast Communication
Czech Radio, the public broadcaster of the Czech Republic, has upgraded its Riedel Artist intercom infrastructure as part of its ongoing system expansion.
ASG Appoints Kate Sims and Joe Marchitto to Strategic Roles
Advanced Systems Group (ASG) has bolstered its leadership team by appointing Kate Sims as Vice President of Strategic Accounts and Joe Marchitto as CTO of Strategic Accounts.
Ola's Krutrim Sparks AI Revolution with New Chip Family and Global Alliances
The first family of chips under development includes \"Bodhi\" for Al, \"Sarv\" for general computing, and \"Ojas\" for edge computing.
Sony Launches Al-Enhanced 4K Handheld Camcorders
Sony Electronics has introduced two new 4K handheld camcorders, the NXCAM HXR-NX800 and XDCAM PXW-Z200, designed for a wide range of professional applications including broadcast, corporate, faith, and education sectors.
Harmonic's Cutting-Edge Tech is Transforming Persidera's Video Delivery Game
Harmonic has announced that Persidera, a leading Italian media service provider, has deployed the company's XOS Advanced Media Processor to enhance video delivery for its customers.
NAB Studio Implements Unytalk Live for Enhanced Hybrid Event Production
Unytalk, a leading provider of interactive communication solutions, today announced that NAB Studio - a state-of-the-art broadcast production center located in the National Association of Broadcasters' (NAB) Washington, D.C. headquarters - has successfully implemented Unytalk Live to utilize the cloudbased platform for a variety of hybrid events both within and outside of the organization.
The Glittering Night!
The 7th Annual Digital Studio India Awards celebrated the media and entertainment industry's brightest talents. With the introduction of the Production Innovation Awards, the event highlighted the industry's commitment to technological advancement and excellence.