The media and entertainment industry grew by almost 13% in 2017 to reach INR 1.5 trillion, according to the FICCI - EY report 2018
The Indian media and entertainment (M&E) sector reached almost INR1.5 trillion ($22.7 billion) in 2017, a growth of around 13% over 2016. With its current trajectory, it is expect to cross INR 2 trillion ($31 billion) by 2020, at a CAGR of 11.6%.
The digital segment led growth, demonstrating that advertising budgets are in line with the changing content consumption patterns. The FICCI-EY report, ‘Re-imagining India’s M&E sector,’ launched at FICCI Frames 2018 in Mumbai, captured some key insights from this exciting and fast growing Indian M&E sector.
One of this was that the M&E sector continues to grow at a rate faster than the GDP growth rate, reflecting the growing disposable income led by stable economic growth and changing demographics. Subscription growth outpaced advertising growth in 2017 but advertising will continue to grow till 2020 led by digital advertising.
At FICCI Frames 2018, Sanjay Gupta, MD, Star India, challenged the present attendees to lift their standards of quality, change the way they use technology and increase its investments to bring India’s stories to more consumers around the world to help the INR 1,47,000 crore M&E industry prosper.
“Digital is unleashing the power of new screens. Ours is a country that has always been constrained by screens. There are only 9,000 theatres in the country. Then came TV, which grew phenomenally over three decades and today, there are 16 crore TV screens and we add more than one crore new screens every year. But, with the power of connectivity and low cost of data, in almost a click, over 35 crore more screens across the country have been lit up. And this journey has just begun,” he said.
Denne historien er fra April 2018-utgaven av Digital Studio.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 2018-utgaven av Digital Studio.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Blackmagic Design Powers New Studio Extreme Tokyo
G-ROKS Inc., under Korg Inc., has launched Studio Extreme Tokyo, a cutting-edge studio designed for recording and live streaming, centered around Blackmagic Design products.
Stellantis Launches Bengaluru's First Dolby Atmos 9.1.6 Immersive Audio Lab Powered by Genelec
Stellantis, one of the world's leading automakers, has recently opened its own state-of-the-art Dolby Atmos 9.1.6 qualified immersive audio lab in Bengaluru, powered by Genelec Smart Active Monitors.
Andrew Twenter as Calrec US National Technical Sales Manager
Group One, a professional audio and lighting distributor, is expanding its Calrec US sales team with the appointment of Andrew Twenter as National Technical Sales Manager, effective immediately.
Czech Radio Upgrades Riedel Artist Intercom System for Enhanced Broadcast Communication
Czech Radio, the public broadcaster of the Czech Republic, has upgraded its Riedel Artist intercom infrastructure as part of its ongoing system expansion.
ASG Appoints Kate Sims and Joe Marchitto to Strategic Roles
Advanced Systems Group (ASG) has bolstered its leadership team by appointing Kate Sims as Vice President of Strategic Accounts and Joe Marchitto as CTO of Strategic Accounts.
Ola's Krutrim Sparks AI Revolution with New Chip Family and Global Alliances
The first family of chips under development includes \"Bodhi\" for Al, \"Sarv\" for general computing, and \"Ojas\" for edge computing.
Sony Launches Al-Enhanced 4K Handheld Camcorders
Sony Electronics has introduced two new 4K handheld camcorders, the NXCAM HXR-NX800 and XDCAM PXW-Z200, designed for a wide range of professional applications including broadcast, corporate, faith, and education sectors.
Harmonic's Cutting-Edge Tech is Transforming Persidera's Video Delivery Game
Harmonic has announced that Persidera, a leading Italian media service provider, has deployed the company's XOS Advanced Media Processor to enhance video delivery for its customers.
NAB Studio Implements Unytalk Live for Enhanced Hybrid Event Production
Unytalk, a leading provider of interactive communication solutions, today announced that NAB Studio - a state-of-the-art broadcast production center located in the National Association of Broadcasters' (NAB) Washington, D.C. headquarters - has successfully implemented Unytalk Live to utilize the cloudbased platform for a variety of hybrid events both within and outside of the organization.
The Glittering Night!
The 7th Annual Digital Studio India Awards celebrated the media and entertainment industry's brightest talents. With the introduction of the Production Innovation Awards, the event highlighted the industry's commitment to technological advancement and excellence.