FASHION, FIRST!
ADITTI JAIN ON REVOLUTIONISING THE WOMEN'S HIGH STREET FASHION IN INDIA
A ditti Jain is the FSuccess stories of 10 self-built women exploring the boundless entrepreneurial realm and everything that comes with itounder and CEO of Iki Chic, a blooming online clothing brand blending fashion, comfort, luxury, and design into one for women looking for international fashion in the Indian market at an affordable price. A Pearl Academy graduate, Aditti was always invariably inclined towards the fashion industry, however, her dreams crystallised when during the pandemic in 2020, a rendezvous with the Japanese book 'Ikigai' inspired her to start her own fast fashion company and enter the entrepreneurial landscape. The book galvanized and triggered her true passion in life which reflected not only in her brand's name Iki Chic but also in the very idea and notion behind its inception to create beautiful, high-quality, fashionable, comfortable, and affordable clothing for the Indian woman.
Daughter of an entrepreneur father, Aditti's inherent strong business acumen coupled with her artistic fervour played an important role in boosting her brand's growth to become a highly successful name within a short span of time and Iki Chic soon built itself as a one-stop store for casual-wear to party-wear dresses, formal work-wear to loungewear and for street-style fashion to athleisure. The brand currently enjoys a stronghold in the fashion industry with a presence on all major e-commerce portals including Amazon, Myntra, and Ajio while also providing fast shipping and delivery services and frequent new additions to the stock.
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Denne historien er fra April 2023-utgaven av Femina.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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