Isn't It Ioniq
Kent Life|May 2017

Hyundai has done it again: confounded the opposition with a well-conceived and executed newcomer – this time, a classy hybrid equivalent.

Steve Loader
Isn't It Ioniq

HYUNDAI’S choice of ‘Ioniq’ in naming its new electric and hybrid car always begged being corrupted to ‘ironic’.

But the joke is on Hyundai’s rivals; those who never expected this now perennial upstart Korean brand to show them how things should be done.

This time by creating an alternative-fuel car that doesn’t require a complete change of faith from would-be owners.

It is a new-age motoring chameleon: the world’s first car to be offered in hybrid (from £19,995), plug-in hybrid (arriving soon) and all-electric (from £24,495) formats.

So if you like the highly specified Ioniq’s general pitch, there is an alternative fuel power train to please everyone.

The car also benefits from a slippery five-door hatchback body with a 0.24 drag coefficient; better than most production cars and matching those green icons, the Toyota Prius and all-electric Tesla Model S.

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