In a realm where cricket meets brilliance, where passion is forged into success, where legends are born and dynasties are carved, one name stands as a beacon of ingenuity and relentless pursuit of excellence. Here’s unravelling the mastermind behind the Chennai Super Kings (CSK), Kasi Viswanathan, the charismatic CEO and a true visionary whose leadership has etched an indelible mark in the IPL industry and transformed dreams into reality.
1. What has been the most rewarding aspect of your journey as the CEO of Chennai Super Kings?
The journey itself has been most rewarding. When the IPL began in 2008, no one thought it would become what it is today. The entire journey has been an incredible ride and it's a privilege to be a part of one of the most consistent and successful franchises in the league - Chennai Super Kings.
2. How do you ensure a balance between on-field performance and the overall brand value of CSK?
We believe that the processes will take care of on-field performances and in turn the brand value will be taken care of. While one half of the credit goes to the team, the other half goes to our loyal fanbase.
3. What strategies or initiatives have you implemented to maintain the team's consistency and success in the Indian Premier League?
We leave all cricketing decisions to the captain and the coach. Success is not in our hands, but the process is. As a franchise, we believe in consistency in whatever we do. It shows in us retaining our core over the years.
4. Could you share any memorable behind-the-scenes moments or anecdotes from your time with CSK?
Denne historien er fra June 2023-utgaven av PROVOKE Lifestyle.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 2023-utgaven av PROVOKE Lifestyle.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Why Is Your Probiotic Not Working?
Here's The Secret That Makes It Work Its Magic
Embracing Maximalism The Return Of Luxe!
Luxe Is Back In Full Force And Here's A Look At How You Can Snag The Trend.
Party Twists
AS WE GET OLDER, ATTENDING PARTIES SOMETIMES FEELS MORE TIRESOME THAN FUN, ESPECIALLY IF THE FORMAT HASN'T CHANGED FOR YEARS. BUT GATHERING TOGETHER IS A HUMAN NEED, SO READ ON FOR SOME IDEAS ON HOW TO SHAKE UP YOUR NEXT GATHERING SO THAT GUESTS HAVE MORE FUN THAN EVER BEFORE!
India's Hottest Smartphones Are Here!
WHICH ONE WILL YOU PICK?
FRANCO TAMIL CUISINE: A LOVE AFFAIR BETWEEN TWO CULTURES!
LAZY LANGUOROUS PONDICHERRY IS THE PERFECT GETAWAY FOR THOSE SEEKING RESPITE FROMTHE BUSTLE OF CITY LIFE. FROMTHE QUAINT FRENCH STREETS TO THE HERITAGE BUILDINGS, IT’S A SPACE THAT RESONATES OF PAST GLORY THAT WALKS HANDIN-HAND WITH THE TRAPPINGS OF MODERNITY.
Step up your nail game!
SNAZZY GEL NAIL TRENDS AND EXPERT TIPS THAT WILL TRANSFORM YOUR DIGITS FROM DRAB TO DAZZLING!
I'm a Sufi Soul
PARINEETI CHOPRA GETS CANDID ON HER FILMS, MARRIAGE AND HOW SHE LIKES TO BALANCE BOTH HER PROFESSIONAL AND PERSONAL LIFE WELL
SHOULD YOU FAKE IT TILL YOU MAKE IT?
LUXE BRANDS ARE A CUT ABOVE THE REST AND WHILE A SMALL PERCENTAGE CAN AFFORD THEM, THE REST CAN JUST DREAM HOWEVER, IS IT FAIR TO FAKE IT?
GETTING HIGH ON FASHION!
MEET ABY DOMINIC THE MAN BEHIND INDIA S BIGGEST EXHIBITION BRAND, HI LIFE EXHIBITION
MEET BOLLYWOOD'S FAVOURITE MAKEUP ARTIST Ojas Rajani
AISHWARYA RAI TO DEEPIKA PADUKONE, THE MOST BEAUTIFUL ACTRESSES IN BOLLYWOOD SWEAR BY THE MAGIC TOUCH OF OJAS RAJANI. HERE'S A BRUTALLY CANDID, NO HOLDS BARRED INTERVIEW WITH HER.
