BTS AND THE ART OF FASHION

How the septet’s message to the world is amplified by their style on and off stage How the septet’s message to the world is amplified by their style on and off stage

- SRUTHI JAYADEVAN

As seen through the beautifully crafted details of the band’s captivating music, profound lyrics and incredible production, it is no surprise that global superstars BTS are absolute fashion icons. Their looks on and off-stage speak volumes about their personalities, music, album themes, and overall message of self-love and self-discovery. As they effortlessly navigate various genres in music and language, they also navigate a multitude of styles with ease.

BTS’ work often focuses on the journey and fluidity of the self, along with themes of rebirth and rediscovery. Their fearless, innovative, and modern sense of style encourages many people to express their truest selves without boundaries. The group’s biggest message of loving yourself and accepting yourself is amplified through their expressive fashion.

When it comes to musical performances, their stage outfits and style are a huge part of the visual appeal and builds their cinematic universe to complement their ever-evolving journey. Fans all over the world are able to get a deeper glimpse into the messages behind their music.

Just recently, in their music video for the Billboard-topping single “Dynamite,” they were seen wearing retro Seventiesinspired outfits full of color. This is in contrast to their previous videos “Black Swan” and “ON,” which showcased edgier and more modern looks with corsets, leather, black, bespoke suits and slicked-back hair. For their stunning “IDOL” performance in Gyeongbokgung Palace, they featured modern hanboks (Korean traditional clothing.) It is a true inspiration and encouragement to ARMY of all cultures, genders, and ages to see how BTS unapologetically embraces their heritage and this choice to amplify their country continues to solidify their leading position in the global music and cultural space.