It wouldn't be a hyperbole I to state that the repercussions of the COVID-19 pandemic changed the way we function. Virtual classrooms were no longer a distant future nor was working from home a wistful dream we assumed would not fit within the corporate structures of the world. Regardless of the setback of the pandemic and the subsequent lockdown imposed on several sectors, no industry was as severely hit by the repercussions as the live entertainment industry.
According to World Economic Forum, the revenue generated from live performance was the "biggest casualty." To put things into perspective, a six-month halt was estimated to cost the industry over $10 billion in sponsorships. The music industry, especially K-pop, was quick to respond through a series of interactive live concerts that fans could enjoy from the safety and comfort of their homes. This experience didn't guarantee the adrenaline rush a live, in-person show would offer, but it kept the fans, music and artists connected to one another.
Today, nearly two years after the onset of the COVID-19 pandemic, the live industry is back on its feet. Major music festivals such as Coachella, Head in the Clouds, as well as live performances by artists such as Olivia Rodrigo, Harry Styles, BTS, TWICE, NCT 127 are back in full force. In fact, for some artists such as BTS, the in-person performance in Las Vegas was marked by a week-long extravaganza, where Vegas was painted purple and the city hosted several BTS-themed events, including their four-day sold-out stadium show. With the economy slowly opening up and fans looking forward to catching their favorite artist on tour in person, where does that put live concerts? Does the live entertainment industry still have a spot for its saving grace that supported the industry through the turmoil period of 20202021?
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Denne historien er fra July 2022-utgaven av RollingStone India.
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Akshath Plots India Tour on the Back of Hit Song 'Nadaaniyan'
Mumbai artist's breezy love song took over streaming charts and short-video platforms
Aksh Baghla and 10CM Swap Languages in 'Spring Snow' Hindi Version
The Indian pop artist got the South Korean indie-pop artist to sing in Hindi on his hit song from the 'Lovely Runner, Part 8' soundtrack
Sukha Talks New EP '2003' and the Success of '8 Asle'
The Toronto-based Punjabi artist also looks back at hits like 'Sangdi' and the EP 'Undisputed'
Masrat Un Nisa on Channeling Raj Begum in Upcoming Film 'Songs of Paradise'
Inspired by the legendary Kashmiri voice Raj Begum, the singer talks about working with filmmaker Danish Renzu, who has also called on her for songs with his label Renzu Music
How Daira's 'Jaadoo Bastar' Tapped Into Chhattisgarh Tribal Stories
Mumbai rock band teamed up with artists including Lakheshwar Khudaram and Hindi lyricist Alok Ranjan Srivastava for five songs and a documentary that goes behind the scenes of the project
Peekay Embraces Djent on 'Merciless' and Plots an L.A. Move
The Hyderabad artist worked with guitarist Jonathan Edward and prog band Skyharbor's Keshav Dhar on the track
The Derelicts Take a 'Highway Drive' on Euphoric New Song
The Kochi disco-pop/electronica band introduce a science fiction-informed storyline for their first release since 2018
Sudan on How 'Happy Accidents' Led To His Genre-Defying Debut Album
Mumbai-based producer and multiinstrumentalist launched 'Sudan?' in August with a collab-heavy list of guests including Tejas, Frizzell D'Souza and more
Zubin Mehta Talks Symphony Orchestra of India Concerts
The Mumbai-born conductor leads a slightly offbeat selection for the SOI Autumn 2024 Season, taking place on Aug. 17 and 18, followed by Aug. 24 and 25
Ameya Saraf: 'I Wanted to Do Music for Life the First Time I Picked Up a Guitar'
Los Angeles-based Indian composer and producer worked his way from the rock scene to assisting pop artist Arjun Kanungo at the latter's Promethean Studio in Mumbai