WHAT MADE YOU CHOOSE FASHION PHOTOGRAPHY?
I actually never wanted to be a Fashion Photographer. I always wanted to direct films. But in 2001, while trying to make my mark as a film writer, in an extremely conservative industry where newcomers were not too welcome, I would have to attend several film writing workshops to better my skills. To get to them, I would use the railway foot bridge at Ville Parle where I often came across an advertisement of a retail garment brand. This ad showcased a family photo for a showroom nearby that catered to family clothing. But the image and the layout, I somehow felt, could have been presented in a much more attractive manner.
So, on a fine Monday morning I decided to take a slight detour and visit the owner of the showroom. I walked in while the shop was in the middle of an accounting session and immediately decided to speak with its owner. He was kind enough to entertain me. I told him of the advertisement displayed at the station and said that I could do a better job of it. He agreed so I asked him to just give me money for the roll and that I would arrange for a good photographer and cinch together an image worthy of the site. That was the beginning of my career.
Denne historien er fra November - December 2020-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November - December 2020-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
All About Dressing As You Want
A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.
Online Shopping Likely To Reach $1.2 Trillion By 2025
Market Watch
Weaving A Sustainable Future
Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.
Summer of 2022
Heer Kothari walks our eager onlookers through the runways of New York, Milan and Paris, exploring the nuance of summer styling for men in 2022
Journeying for the Joth
Brinda Gill drafts the interesting journey of Vinay Narkar, a textile designer and revivalist based in Solapur, spared no effort in the pursuit of joth, one of the lost weaves of Maharashtra, and reviving it.
Go Digital - Get Organised Reshamandi Style!
Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.
Erotissch – Stitching differently
Chitra Balasubramaniam explores Erotissch, a brand by women for women, based on the concept of ‘Bed to street wear'.
Colourful Fable
A. DAS interviews Karan Torani to find out the inspiration behind the designs of his label Torani and his thoughts on it being widely welcomed and connected well.
Going #PLUS
Heer Kothari explores the growth of the Plus Size apparel segment in India.
Endorsing Desi Oon
Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry