Athleisure as a segment is growing by leaps and bounds in the country. Bindu Gopal Rao underlines the reasons for India becoming exceedingly health conscious in perspective of HRX, India's home-grown activewear brand.
A key driver of the athleisure segment is the fact that Indians are increasingly becoming health conscious and are investing in a fitness wardrobe as well. HRX, India's homegrown active wear brand was founded in November 2013 by Hrithik Roshan and Exceed Entertainment. The collections are a combination of style and substance, which involves Hrithik Roshan and his lifelong dedication to achieve the fittest version of himself. “Our belief is that fitness can change who we are and what we do in all parts of our life”, says Hrithik Roshan, Co-Founder, HRX. The name represents the X-factor, signifying one to push oneself towards the path of excellence to achieve the best possible outcome.
ATTENTION ON ATHLEISURE
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Denne historien er fra October 2017-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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Market Watch
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