TELL US A LITTLE ABOUT HOW YOU STARTED YOUR CAREER? WHEN DID YOU DECIDE YOU WANTED TO TAKE UP PHOTOGRAPHY AS A CAREER?
Before moving to live in the UK, I owned an advertising agency in New Delhi. A career in advertising usually means no work-life-balance, and having been in the fast lane long enough, I decided to make a somewhat natural shift to photography as a full-time career in 2010. My business today - MagicEye Design – is one of the biggest and best-equipped professional photography studios in Northern Ireland, UK. Like any business, we have multiple revenue streams. However, we specialise in creating advertising photo shoots and ad films for fashion and clothing brands.
FROM ADVERTISING TO PROFESSIONAL PHOTOGRAPHY. WHAT WAS THE REASON BEHIND SUCH A MOVE?
While in advertising, I frequently hired top Indian photographers, like for example, Dabboo Ratnani who shot Lisa Ray for one of my client’s assignments in 1998. Having worked with so many photographers and observed their work up close along with their individual styles, I had the liberty to critic and compare their work. This gave me a unique perspective and the analytical skill to bridge gaps.
WHAT INTRIGUES YOU MOST ABOUT PHOTOGRAPHY?
Photography is a science and an art. Finding an ideal balance between the two is key. Learning and development in photography is an endless journey, because the more you learn, the more you realise how little you know. With constant technological developments, the challenge is to keep up to its pace and continuously upgrade equipment and improve skill sets.
TELL US A LITTLE ABOUT YOUR FIRST FEW GIGS FOR INDIAN CUSTOMERS AS A PHOTOGRAPHER.
Denne historien er fra February 2021-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra February 2021-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
All About Dressing As You Want
A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.
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Market Watch
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Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.
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Colourful Fable
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Heer Kothari explores the growth of the Plus Size apparel segment in India.
Endorsing Desi Oon
Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry
