Is there anyone who will say no to a vacation? Well! probably not. Changing lifestyles, urban pressures, and increase in earning power are reasons to account for the numerous holidays the Indians are opting for today. And not just holiday, most of them holiday in style. This is probably why vacation wear has become an in thing today. Bindu Gopal Rao explores what is driving this trend.
Millennials value experiences more than anything and travel is their go-to trove for unearthing new experiences. In the past few years, travelling has become an ‘it’ thing to do and Indians have jumped on this bandwagon too. From family trips, backpacking, to solo travelling, they’re doing it all. “But everyday clothing doesn’t cater to all the needs of a traveller and that’s when travel clothing comes into play. Travel clothing incorporates three absolutely important features of ‘less weight’, ‘comfort’, and ‘multi-utility’, which aid in troublefree travel to urban landscapes and outdoors. This is why it is a hit with the holidaying lot. Its alignment with the global fashion trends further fuels its popularity amongst the millennials,” says Prasenjit Kundu, Design Lead, Wildcraft. Wildcraft’s clothing line is in sync with the needs of the new-age traveller. It includes the key features of lightness, multi-utility and comfort as mentioned earlier. Also, Wildcraft makes its apparel collection based on the ‘concept of layering’. The base layer (helps in moisture management), insulation layer (keeps the body warm) and shell layer (protects from wind and water) can be mixed and matched to suit various weather conditions and user needs. Each layer is integrated with certain technologies to ensure that comfort is not compromised. For example the base layer which primarily constitutes t-shirts and shirts, is engineered with Hypacool technology that wicks away moisture and protects from UV rays. This layer is great for someone who’s heading to the beach or a humid place, and can also be clubbed comfortably with an insulation layer (sweatshirt) or shell layer (jackets) in colder locations. Similarly, their convertible pants can be worn as shorts on the beach and cool trousers anywhere else.
DEMAND IMPETUS
Denne historien er fra November 2017-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 2017-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
All About Dressing As You Want
A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.
Online Shopping Likely To Reach $1.2 Trillion By 2025
Market Watch
Weaving A Sustainable Future
Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.
Summer of 2022
Heer Kothari walks our eager onlookers through the runways of New York, Milan and Paris, exploring the nuance of summer styling for men in 2022
Journeying for the Joth
Brinda Gill drafts the interesting journey of Vinay Narkar, a textile designer and revivalist based in Solapur, spared no effort in the pursuit of joth, one of the lost weaves of Maharashtra, and reviving it.
Go Digital - Get Organised Reshamandi Style!
Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.
Erotissch – Stitching differently
Chitra Balasubramaniam explores Erotissch, a brand by women for women, based on the concept of ‘Bed to street wear'.
Colourful Fable
A. DAS interviews Karan Torani to find out the inspiration behind the designs of his label Torani and his thoughts on it being widely welcomed and connected well.
Going #PLUS
Heer Kothari explores the growth of the Plus Size apparel segment in India.
Endorsing Desi Oon
Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry