Online retail has come far, from its paltry days leading the way of having just Amazon and eBay in its kitty to a vast expanse of shops to the more synchronized avatar of the mouse-andwebpage. Implementation of technology within the retail space is shaping how consumers interact with brands today.
More information and choices to compare product and price have become an ongoing popular means to woo consumers. Convenience has also played an important factor, with people being able to shop from the comforts of their designated locations. The ease in payment methods, delivery and customer service adds the needed icing to this elaborately crafted cake.
Buyer behaviour of consumers is proportional to the success of a brand and hence, marketers follow consumer interactions and recent trends closely. This is influenced by many external and internal factors but the promoter company can also influence the final procedure of buyer decision-making process significantly by studying these carefully.
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Denne historien er fra June 2017-utgaven av Business Of Fashion.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
MYNTRA'S WINTERWEAR Strategy Redefines Customer Engagement
Winter collections on the platform resonate with customer preferences, celebrating India’s diverse climates, festivals, and vibrant cultures offering diverse products from light layers to heavy jackets for colder areas...
ZOIYA: A Revolutionary Leap Towards Sustainable Fashion
As India stands on the brink of a transformative wave in the fashion industry, a new brand emerges to lead the charge towards sustainability. Zoiya, an avant-garde label is not just reimagining the way we dress, but how we engage with the environment...
KALATMAK SPATIAL SYSTEMS: Redefining Spaces with Design at Its Core
Rajesh Sharma was instrumental in re-imagining a general interior contracting company into a customised furniture manufacturing firm...
PURPLE UNITED KIDS: Redefining Premium Kidswear in India
Purple United Kids is set to scale new heights with its ambitious plans to open 100 new stores in the next two years...
SMALL SIZES, BIG BUSINESS: Trends, Growth & Opportunities in the Indian Kidswear Segment
From playful prints to sustainable fabrics, the kidswear market in India has evolved into a dynamic and thriving segment.
ENHANCING FASHION RETAIL WITH AUTHENTIC SOCIAL CONTENT:A Consumer-Driven Approach
Brands today are tapping into the power of user and creatorgenerated content, giving a voice to their consumers and creators. This authentic form of content has proven to resonate more with audiences compared to traditional advertising...
Small Threads, Big Style: Exploring the Kidswear Market In India
With a retail value projected to rise by over 16% during the forecast period, the kidswear market in India is set to become a critical component of the broader retail landscape...
The Growing Kidswear Market in India: Trends, Insights, & Projections
The growing popularity of specialised categories like ethnicwear, winterwear, and gender-specific clothing has contributed to the sector's expansion, particularly in urban and semi-urban markets...
Designer Ravi Bajaj launches new wedding wear label, AURUM
Ravi Bajaj debuted his latest label, AURUM, Ravi at a fashion show at DLF Emporio,\" Vasant Kunj. In partnership with T&T Motors, the collection focuses on redefining wedding wear by blending traditional elegance with contemporary design elements.
Nykaa appoints former Cars24 Executive as EVP & Business Head for Fashion eCommerce
Nykaa appointed a former Cars24 executive, Abhijeet Dabas as Executive Vice President and Business Head of its Fashion eCommerce division.
