The Homegrown Beauty Edit
Cosmopolitan India|November 2020
The Indi-beauty revolution is taking over the world. Backed by the ancient science of Ayurveda, aromatherapy, as well as clean, new-age ingredients, these young brands are creating a niche for themselves in an industry flooded with buzzwords and tall claims. We’ve zeroed in on the names that should be on your radar if you want to switch to a cleaner, greener beauty routine.
Meghna Sharma
The Homegrown Beauty Edit

ELIXIR SHOP

Nikita Anand, CEO

“Elixir Shop was co-founded by my mother [Dr Seema Anand] and I in 2016. We are a certified Ayurvedic brand offering a range of essential oil-based serums that tackle specific skin and hair concerns. Our brand has grown organically, through word of mouth, and we consider that a huge achievement. My mother designs the formulas, and it took her three years to create our first line. We were one of the first brands in India to use essential oils to create potent serums. Another one of our unique products is the Hair Fall Serum, which is supposed to be mixed with your shampoo and then applied—we are thrilled to say that it’s a one-of-a-kind innovation. We are certified by the Ministry of AYUSH, India, and our sustainable, recyclable packaging ties in with our ‘green’ values.”

Denne historien er fra November 2020-utgaven av Cosmopolitan India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra November 2020-utgaven av Cosmopolitan India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA COSMOPOLITAN INDIASe alt
Let's start 2025 with words of affirmation
Cosmopolitan India

Let's start 2025 with words of affirmation

Actor and stand-up comic Sumukhi Suresh wants you to listen up. Mmkay!?

time-read
1 min  |
November - December 2024
It is Raveena's awakening, and everyone's invited
Cosmopolitan India

It is Raveena's awakening, and everyone's invited

The artist discusses her latest album, performing in India, and talking to trees and spirits.

time-read
4 mins  |
November - December 2024
The great escape...
Cosmopolitan India

The great escape...

...to remind myself that life is bigger than the narrow scope of my everyday routine.

time-read
3 mins  |
November - December 2024
Concentration? I don't know her
Cosmopolitan India

Concentration? I don't know her

Our attention spans have been hijacked by alerts, scrolling, and messages. Can we break free from the bad habits holding us back?

time-read
7 mins  |
November - December 2024
Maybe, baby
Cosmopolitan India

Maybe, baby

Unsure about parenthood? Welcome to the club.

time-read
4 mins  |
November - December 2024
How to ask for what you actually want in bed
Cosmopolitan India

How to ask for what you actually want in bed

Because, be honest, you suck at it!

time-read
2 mins  |
November - December 2024
Can you come back from cheating?
Cosmopolitan India

Can you come back from cheating?

When the sacred trust of a relationship is broken, your whole world seems to shatter. But can you—and should you—pick up the pieces?

time-read
7 mins  |
November - December 2024
Orry spills the tea on what really goes down at a Bollywood party
Cosmopolitan India

Orry spills the tea on what really goes down at a Bollywood party

The Internet personality on everything that takes place behind the velvet ropes of Bollywood's wildest get-togethers.

time-read
7 mins  |
November - December 2024
HOW TO WIN HEARTS ALL OVER: A CRASH BY WAMIQA GABBI
Cosmopolitan India

HOW TO WIN HEARTS ALL OVER: A CRASH BY WAMIQA GABBI

The actor lets us in on her ever-changing world where the only constant is love!

time-read
10 mins  |
November - December 2024
Sink your teeth into all things luxe
Cosmopolitan India

Sink your teeth into all things luxe

New devices, formulas, and packaging...well, quiet luxury has now entered the oral care segment.

time-read
4 mins  |
November - December 2024