As much as you think that you know online media, there’s much more to it than adding filters and uploading images. Yes, that’s important, but so are the other fundamentals. You could be a blogger who’s trying to monetize great content or a business that’s aiming to sell products online, yet the basics of digital media remain the same for anyone. The bad news is it’s not easy to get this right in a cluttered world like ours. According to Lyfe Marketing, only 41% of B2C businesses can say they’ve had any success, and 9% of B2B businesses say that they’ve been “very successful” with online content marketing. Nonetheless, the great news is that with the following steps ticked off, you will have less to worry about.
Figure out who you are talking to.
Let’s say you run a fashion blog and define your audience as “22-year-olds with great taste in fashion”. It doesn’t answer questions on the type of fashion they’re into, level of modesty or spending power, and most importantly, how they feel about everything related to style. By doing your research through surveys and Google Analytics and creating a customer persona, you truly connect with a certain group of audience. This will not only help you save time, but also share content that serves a purpose.
If you’re stuck defining your target audience, start by asking why you want to publish content. As a fashion blogger, if you want to start making big bucks right away, you’ve got to find out the most profitable target audience and cater to it. But, if you want to post about what represents you, cater to a niche, and then gradually monetize your content.
Pick Your Channels
Denne historien er fra December 2019-utgaven av Cosmopolitan Sri Lanka.
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Denne historien er fra December 2019-utgaven av Cosmopolitan Sri Lanka.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Letting go of fear
Oozing confidence, Shalindri Malawana learned a long time ago how to take on anything life thrust at her.
Conservation and care
Savera Weerasinghe’s career, from a non-profit to the manufacturing industry to sustainability, has always had a single common theme: start small, think big.
A woman with a cause
Shiandra Gooneratne is in a bat t le against an age-old enemy and plans to make a difference
Telling stories making space
Nabeela Yaseen created a platform for women and girls to feel safe, seen, and supported. She never expected just how many of them would need it.
Saving the environment
Anoka Abeyrathne, a conservationist and social entrepreneur, is only just getting started
Doing her own thing
Shifani Reffai has done a lot of different things. But she’s done them all her way.
Dance etched in her veins
Thajithangani “Thaji” Dias lives and breathes dance
Changing mindsets
Randhula De Silva, CEO of Hatch and Director of GIZ, is a disrupter at her core. And she’s just get ting started.
A guide to making it big in your career
It 's in the details
How To Watch A Movie Alone And Have The Best Time Ever
Movie marathon, anyone? No? Cool, I‘ll go solo!