Just last year in August, Tiffany & Co.’s official Instagram account started following Blackpink’s Rosé on Instagram. Fans of South Korea’s biggest girl group, affectionately knowns as BLINKS, noticed of course that she is the only celebrity account that the jeweller follows on Instagram. Not to mention, one of only three accounts that they follow. Rosé even sported Tiffany & Co.’s HardWear pieces in the girl group’s music video for their song Ice Cream. So, for the observant, Rosé’s recent debut as the American jeweller’s global ambassador was not surprising at all — the signs were all there, if you only knew how to read them.
The unveiling of Rosé’s as the brand’s second Asian ambassador was accompanied by the launch of the digital campaign of one of its iconic jewellery lines, HardWear. Inspired by the edge of New York City, Tiffany HardWear is based on a 1971 bracelet taken from the archives. Taking the graphic sculptural lines of industrial shapes and gauge links, the jeweller’s bold designs are a refined balance of tension and proportion. It’s only apt that Rosé fronts the campaign, seeing that her bold personality and modern style perfectly embody the attitude and identity of the collection. Emanating strength and confidence, Rosé wears the collection’s graphic yellow and rose gold links accented with pavé diamonds.
Denne historien er fra June 2021-utgaven av ELLE Singapore.
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Denne historien er fra June 2021-utgaven av ELLE Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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