In the universe of Rolex, the word “perpetual” is more than just a word on a dial. It was first used to describe Rolex’s patented self-winding movement, introduced by the brand in 1931 and patented, the Perpetual rotor consists of a half-moon-shaped oscillating weight that rotates, driven by the Earth’s gravity, whenever the wearer moves their wrist.
For Rolex, the word “perpetual” has become a part of the brand’s philosophy in its unceasing quest for excellence, to explore and to share human knowledge for a better world. In living up to the legacy of its founder Hans Wildorf, whose enduring philanthropy goes beyond watchmaking, the brand today is built upon a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and in taking the long-term view. And just like how Rolex’s watches are built to last, so too is the company’s commitment to the future seen — in its contributions to the generations now and to the generations to come.
These contributions come in many forms. While the company has long supported efforts to protect the environment, this engagement was given a huge boost when the Perpetual Planet Initiative was launched in 2019. Numerous partnerships have since been established, such as with Cristina Mittermeier and Paul Nicklen who do powerful work as conservation photographers, as well as with Coral Gardeners, a group who are painstakingly restoring coral reefs through coral nurseries and the process of transplanting. And the latest collaboration is with Rolex Testimonee Dawa Yangzum Sherpa, a 32-year-old Nepali mountaineer teaching women to climb.
Denne historien er fra September 2023-utgaven av ELLE Singapore.
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Denne historien er fra September 2023-utgaven av ELLE Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Paradise In Slow Motion
Lush landscapes, pristine beaches, colonial architecture, abundant wildlife and warm hospitality-Sri Lanka is a treasure trove of experiences best savoured at leisure.
Rebel With A Cause
Stylistic dichotomies lie at the heart of Chinese designer Di Du's work. She shares how this love for the subversive has been the key to her namesake label's success.
Count The Seconds
Never underestimate the power of a watch to elevate your look-even more so when it's a good-looking chronograph. These BELOW-40MM NUMBERS will do the trick.
The Promising Future Of Skin
From ectoins to nutricosmetics to collagen banking, the latest cosmetic trends are looking bright.
Johnny Depp 'I Am The 2,000-Year-Old Man!'
Johnny Depp is back in the limelight. Behind the camera, he has directed his second film, MODI, set for release this autumn. In front of the camera, he is still embodying "SAUVAGE" for Christian Dior Parfums with a new scent, "EAU FORTE". In this exclusive interview with ELLE, the polymorphous artist opens up about his creative journey.
A Timeless Love Story
Far from being at war with each other, disparate generations can be brought together by tumultuous times-with transformative consequences. PHOEBE LUCKHURST celebrates the charm, comfort, and community found in an ageless approach to friendship.
CHIC in the city
South Korean actress Mun Ka Young shows how to rock TUMI's fall 2024 collection that's inspired by the dynamic architecture of Seoul.
Igniting the Creative Spark
MUST-SEE EVENTS AND EXPERIENCES WORTH CATCHING DURING Singapore Design Week.
SPEED Queens
Racing veteran Susie Wolff talks about closing the gender gap in motorsports with an all-girls racing championship.
Crème de la Crème
Ultra-luxurious moisturisers that will have your r skin looking like radiant perfection.