Icons, Renewed
ELLE Singapore|November 2020
In celebration of its 160th anniversary, TAG Heuer revisits its classic Carrera
CAROLINE SUGANDA
Icons, Renewed

The appeal of a TAG Heuer watch is founded on the idea of straightforward effortlessness — a timepiece packed with technical innovation not only appreciated by watch enthusiasts, but also the general masses. The Swiss watchmaker, however, like Rome, was not built in a day, and spent time building up its impressive reputation and playing an integral part in the changing landscape of the luxury Swiss watch industry for 160 years — and counting.

Say the name TAG Heuer, and what springs to mind is a plethora of other non-watch related things: a long partnership with the world’s number one motor racing Formula 1, celebrities like Chris Hemsworth and Patrick Demsey (both of them are TAG Heuer ambassadors) and most importantly, its famous tagline “Don’t Crack Under Pressure”.

But if there is one thing that could single-handedly represent what TAG Heuer is today, it would be the Carrera, a chronograph timepiece inspired by racing. The chronograph has been the solid foundation for TAG Heuer all these years, the cornerstone of the business which Edouard Heuer founded in 1860, to fix and build chronographs in a small town called Saint-Imier in the Swiss Jura. He developed his first chronographs there, timepieces which made it possible to set the time and wind the watch on the same crown without using a key, meeting the demand for accurate timing instruments for sporting events.

Denne historien er fra November 2020-utgaven av ELLE Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra November 2020-utgaven av ELLE Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA ELLE SINGAPORESe alt
Japan Calling
ELLE Singapore

Japan Calling

Dive into Japan's perfect mix of tradition and modern flair, with dreamy hotels and restaurants that make for the ultimate quick escape.

time-read
5 mins  |
November 2024
Walking The Walk
ELLE Singapore

Walking The Walk

MANOLO BLAHNIK remains one of the most covetable names in footwear. Now with more than five decades of history, the brand goes back to its beginnings to celebrate its most timeless silhouettes.

time-read
3 mins  |
November 2024
What Dreams May Come
ELLE Singapore

What Dreams May Come

Life as an actress can be an emotional roller coaster. Crazy Rich Asians star CONSTANCE LAU shares the highs, the lows, and everything else in between.

time-read
4 mins  |
November 2024
Just A Hint
ELLE Singapore

Just A Hint

Conspicuously More Understated Than Their Gem-set Cousins, These Subtle Rainbow-coloured Watches Are No Less Defiant In Their Insistence On Optimism And Style.

time-read
4 mins  |
November 2024
A cultural Conversation
ELLE Singapore

A cultural Conversation

With its Made of Makers programme, JAEGER-LECOULTRE has built a community of like-minded creatives who place innovation, craftsmanship and precision at the heart of all they do.

time-read
1 min  |
November 2024
The Inner Lives Of Clothes
ELLE Singapore

The Inner Lives Of Clothes

Compelling Fashion Doesn't Have To Be Ostentatious Or Overtly Conceptual, But It Does Need A Clear Identity And Character Of Its Own.

time-read
3 mins  |
November 2024
Journey to the WEST
ELLE Singapore

Journey to the WEST

Time to slip into some chaps and saddle up. Fashion's biggest brands are taking a turn at the rodeo.

time-read
1 min  |
November 2024
The Mai Effect
ELLE Singapore

The Mai Effect

Fresh off her cover shoot for ELLE Singapore-draped in head-turning Bvlgari jewels-Davika Hoorne radiates the charm and allure of a woman who's both wildly ambitious and perfectly content in her own skin. Here, the 32-year-old Thai-Belgian star reflects on two decades in the spotlight, and why she's not done dreaming just yet.

time-read
6 mins  |
November 2024
in Conversation
ELLE Singapore

in Conversation

Cartier creative director MARIE-LAURE CÉRÈDE delves into the Maison’s haute joaillerie timepieces, while highlighting the importance of creativity and a happy team in her chat with CHARMAINE HO.

time-read
3 mins  |
November 2024
SPIRIT OF Samba
ELLE Singapore

SPIRIT OF Samba

ENJOY A RIOTOUS NIGHT OUT WITH YOUR WELL-HEELED FRIENDS AT SUSHISAMBA SINGAPORE. COME FOR THE DRINKS AND STAY FOR THE REVELRYBUT DON'T FORGET TO DRESS THE PART.

time-read
2 mins  |
November 2024