When it comes to jewellery, the French maison of Boucheron is revered as an epochal and fabled pioneer. After all, they’ve crafted royal jewels for the likes of the Russian Imperial Family and the Queen Mother Elizabeth. Their sui generis savoir faire to adapt and innovate has won them both prestigious prizes and millions of admirers through the years. Well over a century later, Boucheron is still regarded in high esteem. As enthusiasts of Bling Empire know, no one is as big an aficionado of Boucheron as the heiress Anna Shay. In one episode, she flew her friend and fellow-castmate Kelly Mi Li to Paris and shut down the Boucheron boutique for the pair to shop. She then bought a friendship ring for the two of them from the maison’s iconic Quatre collection, before engaging in a notorious debate with Christine Chiu over which maison holds the title of the oldest jewellery shop in Paris. We’ll save you the Google search — Boucheron, founded by Frédéric Boucheron in 1858, is indeed the oldest jewellery maison who opened a boutique in Place Vendôme.
EMPATHY BEFORE DESIGN
The legend of Boucheron began in 1858 when Frédéric Boucheron, the namesake founder and designer, opened his first Galerie de Valois boutique in Paris. Hailing from a family of drapers, he took inspiration from the fluidity of fabrics and was successful in recreating its likeness in gold. A distinctive approach, it was a foretelling of the maison’s adaptability and innovation, and he soon earned recognition beyond the fringes of Paris and France.
Denne historien er fra March 2021-utgaven av ELLE Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2021-utgaven av ELLE Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Awakening After Adversity
Author and wellness advocate JILL ALPHONSO says the one thing that breast cancer taught her was to prioritise herself-a lesson every young woman must learn.
Miami Vibes
Urban art, dreamy beaches, Latin flavour...find out why these have made MIAMI a sought-after destination.
The Language Of Flowers
Young designers are falling for the subversive power of a classic motif.
The Joy Luck Club
The duo behind YanYan takes play very seriously. Phyllis Chan and Suzzie Chung share how they are shaking up the world of knitwear while having absolute fun.
Wild West
For its latest collection, WEEKEND MAX MARA teams up with American actress Lucy Hale to embrace the season's rustic charm.
Men Of The Hour
Fresh off the success of their drama, 4MINUTES, Thai actors Bible Wichapas Sumettikul and Jespipat Tilapornputt are on the cusp of international stardom.
Conquer The Day
As a versatile everyday watch with panache, LONGINES' new Conquest collection gets the job done very nicely.
Woman On A Mission
Rebecca Lim may have taken a step back from showbiz to settle into her new role as first-time mum, but the actress wants everyone to know that they haven't seen the last of Becks. She talks to ELLE about reconciling motherhood and career.
The Making Of An Icon
"SHOUT, SHOUT, LET IT ALL OUT," sings Fann Wong as glittering creations from Buccellati are carefully put on her.
Million Dollar Woman
With her dazzling confidence and supermodel aura, GIGI HADID is the embodiment of Rabanne's new Million Gold For Her fragrance.