Just a couple of years ago, terms like niacinamide, retinol and hyaluronic acid would have probably gone over the head of even your next-door beauty buff — the one who always opens the conversation about the latest moisturiser at the dinner table. Now, with brands like Deciem’s The Ordinary that bottles ingredients — and not creams or gels with a buffet recipe — it puts the onus on the consumer to do their due diligence on its benefits. The result of such deeper understanding? Being able to put together a highly tailored skincare routine that provides maximum efficacy per an individual’s needs.
This fast-moving pace the Western beauty world charges forward at is no different in the domain of K-beauty. Achieving the perfect dewy skin has given way to glass skin, and 10-step beauty routines have now been scaled back to skip-care. The most voracious beauty fanatics have also changed the way they consume; from just testing out the latest products, to discerning individual ingredients — and understanding the production process — of the latest releases.
Denne historien er fra January 2020-utgaven av ELLE Singapore.
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Denne historien er fra January 2020-utgaven av ELLE Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Paradise In Slow Motion
Lush landscapes, pristine beaches, colonial architecture, abundant wildlife and warm hospitality-Sri Lanka is a treasure trove of experiences best savoured at leisure.
Rebel With A Cause
Stylistic dichotomies lie at the heart of Chinese designer Di Du's work. She shares how this love for the subversive has been the key to her namesake label's success.
Count The Seconds
Never underestimate the power of a watch to elevate your look-even more so when it's a good-looking chronograph. These BELOW-40MM NUMBERS will do the trick.
The Promising Future Of Skin
From ectoins to nutricosmetics to collagen banking, the latest cosmetic trends are looking bright.
Johnny Depp 'I Am The 2,000-Year-Old Man!'
Johnny Depp is back in the limelight. Behind the camera, he has directed his second film, MODI, set for release this autumn. In front of the camera, he is still embodying "SAUVAGE" for Christian Dior Parfums with a new scent, "EAU FORTE". In this exclusive interview with ELLE, the polymorphous artist opens up about his creative journey.
A Timeless Love Story
Far from being at war with each other, disparate generations can be brought together by tumultuous times-with transformative consequences. PHOEBE LUCKHURST celebrates the charm, comfort, and community found in an ageless approach to friendship.
CHIC in the city
South Korean actress Mun Ka Young shows how to rock TUMI's fall 2024 collection that's inspired by the dynamic architecture of Seoul.
Igniting the Creative Spark
MUST-SEE EVENTS AND EXPERIENCES WORTH CATCHING DURING Singapore Design Week.
SPEED Queens
Racing veteran Susie Wolff talks about closing the gender gap in motorsports with an all-girls racing championship.
Crème de la Crème
Ultra-luxurious moisturisers that will have your r skin looking like radiant perfection.