Here's the thing: Defining our selves and ensuring authenticity can be challenging true in the intertwining realms of the digital and physical. In this age of constant online presence, it is easy to lose sight of what's real and what's not. That is precisely what Coach wants us to ponder with its latest spring/summer 2024 campaign.
Encouraging us to explore and assert our genuine selves in today's complex world, the campaign is not just a call to action but an invitation into a world where authenticity and courage intersect fashion and digital innovation. Serving as a platform for introspection and self-expression, the campaign-aptly titled "Find Your Courage"-guides the audience to delve into the essence of their own identities and embrace their authentic selves amidst the complexities of the modern world.
The narrative unfolds over four months in a series of chapters, offering a voyage into the personal growth and courageous spirit of youth today. It blends digital and physical elements seamlessly, and provides a fresh perspective on navigating and expressing identities in an increasingly interconnected world.
Denne historien er fra April 2024-utgaven av ELLE Singapore.
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Denne historien er fra April 2024-utgaven av ELLE Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Just A Hint
Conspicuously More Understated Than Their Gem-set Cousins, These Subtle Rainbow-coloured Watches Are No Less Defiant In Their Insistence On Optimism And Style.
A cultural Conversation
With its Made of Makers programme, JAEGER-LECOULTRE has built a community of like-minded creatives who place innovation, craftsmanship and precision at the heart of all they do.
The Inner Lives Of Clothes
Compelling Fashion Doesn't Have To Be Ostentatious Or Overtly Conceptual, But It Does Need A Clear Identity And Character Of Its Own.
Journey to the WEST
Time to slip into some chaps and saddle up. Fashion's biggest brands are taking a turn at the rodeo.
The Mai Effect
Fresh off her cover shoot for ELLE Singapore-draped in head-turning Bvlgari jewels-Davika Hoorne radiates the charm and allure of a woman who's both wildly ambitious and perfectly content in her own skin. Here, the 32-year-old Thai-Belgian star reflects on two decades in the spotlight, and why she's not done dreaming just yet.
in Conversation
Cartier creative director MARIE-LAURE CÉRÈDE delves into the Maison’s haute joaillerie timepieces, while highlighting the importance of creativity and a happy team in her chat with CHARMAINE HO.
SPIRIT OF Samba
ENJOY A RIOTOUS NIGHT OUT WITH YOUR WELL-HEELED FRIENDS AT SUSHISAMBA SINGAPORE. COME FOR THE DRINKS AND STAY FOR THE REVELRYBUT DON'T FORGET TO DRESS THE PART.
What dreams May Come
Life as an actress can be an emotional roller coaster. Crazy Rich Asians star CONSTANCE LAU shares the highs, the lows, and everything else in between.
OF WOMEN & SINGAPORE
From fashion trends that capture the cultural zeitgeist, to introspective opinion pieces about a life best lived, fashion historian NADYA WANG charts 31 years of ELLE Singapore history through its pages.
SPA AWARDS 2024
50 WINNING BEAUTY TREATMENTS TO GET YOU LOOKING FABULOUS FROM TOP TO TOE.
