AISHWARYA IYER’S cult olive oil brand Brightland is ARTISANAL, AUTHENTIC and ABSOLUTELY Instagrammable
Iyer was never interested in olive oil professionally. She worked in venture capital firms in New York and moved to California in 2015 to join a startup. But today she’s revolutionising the olive oil industry with products made in small batches on a single-estate farm in California’s Central Coast. Her products have acquired a cult status due to the design.
It all started from her kitchen table. Iyer was making many meals with her husband but both were left feeling nauseous and getting stomach aches after eating. Even after cutting out bread and cheese, they were falling sick and were left with one culprit—olive oil.
Iyer then started researching and uncovered why this industry was murky. “Most olive oil that Americans consume is rotten, rancid, or adulterated. I wanted to change this and that’s how Brightland was born,” she says.
In only a year, Brightland has received recommendations from Goop, The New York Times and Fast Company. Its Pinterest-y bottles aren’t just pretty— they’re powder-coated, UV protected, and ensure that the oil is fresh.
Iyer’s bold decisions have helped her breakthrough. “There aren’t many women, let alone South Asian Americans, in the olive oil world,” she reveals. But, starting her company helped her learn on the job. “It taught me to lean into discomfort, think on my feet and be flexible. All we can do is take one step at a time. That has taken us very far,” she smiles. Pooja Bavishi—the brainchild behind one of NYC’s coolest ice cream companies, Malai—is not a pedigreed chef. But she’s always had a knack for experimenting with flavours in the kitchen and loved her mother’s Tarla Dalal cookbooks.
Denne historien er fra December 2019-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 2019-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Bridal Trends, 2024 Edition
Bralettes, corsets and mermaid skirts emerge as the new must-haves when it comes to wedding dressing
All The Feels
Maahi Shah takes a deeper look at the big little moments in a bride's life as she prepares for her wedding day
ISLAND ESCAPADE
Here's why Fiji is the ultimate destination to celebrate your love.
ROMANTIC ESCAPES
Wondering where to head for a honeymoon getaway? Isha Mayer recommends five luxurious destinations for your honeymoon
The Taste Of Weddings
What goes behind planning those extravagant grazing tables and indulgent bites at weddings? Top gourmet caterers let Isha Mayer in on their processes
Challenging Convention One Ritual at a Time
Maahi Shah speaks to five female priests who have been breaking new ground while upholding faith and pursuing a passion for learning
FIJI: A TROPICAL FOR INDIAN HAVEN WEDDINGS
From pristine beaches to cultural familiarity, discover why Fiji is the perfect destination for Indian weddings.
MAKE YOUR WEDDING FANTASY A REALITY
The Westin Hyderabad Mindspace offers luxurious venues, exquisite dining and unforgettable moments
SHINING BRIGHT EVERYWHERE
Lab-grown diamonds for every occasion—luxury and affordability
BRIDAL BEAUTY, REDEFINED
Christine Ko, CEO of Moira Cosmetics, shares her insights on makeup for brides and the art of achieving radiant skin.