AISHWARYA IYER’S cult olive oil brand Brightland is ARTISANAL, AUTHENTIC and ABSOLUTELY Instagrammable
Iyer was never interested in olive oil professionally. She worked in venture capital firms in New York and moved to California in 2015 to join a startup. But today she’s revolutionising the olive oil industry with products made in small batches on a single-estate farm in California’s Central Coast. Her products have acquired a cult status due to the design.
It all started from her kitchen table. Iyer was making many meals with her husband but both were left feeling nauseous and getting stomach aches after eating. Even after cutting out bread and cheese, they were falling sick and were left with one culprit—olive oil.
Iyer then started researching and uncovered why this industry was murky. “Most olive oil that Americans consume is rotten, rancid, or adulterated. I wanted to change this and that’s how Brightland was born,” she says.
In only a year, Brightland has received recommendations from Goop, The New York Times and Fast Company. Its Pinterest-y bottles aren’t just pretty— they’re powder-coated, UV protected, and ensure that the oil is fresh.
Iyer’s bold decisions have helped her breakthrough. “There aren’t many women, let alone South Asian Americans, in the olive oil world,” she reveals. But, starting her company helped her learn on the job. “It taught me to lean into discomfort, think on my feet and be flexible. All we can do is take one step at a time. That has taken us very far,” she smiles. Pooja Bavishi—the brainchild behind one of NYC’s coolest ice cream companies, Malai—is not a pedigreed chef. But she’s always had a knack for experimenting with flavours in the kitchen and loved her mother’s Tarla Dalal cookbooks.
Denne historien er fra December 2019-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 2019-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
FULL THROTTLE
F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride
VIJAY VARMA MAN OF THE MOMENT
Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul
ROHIT SARAF THE GEN Z STAR
The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha
Roaring RAJASTHAN
From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state
Ectoin: The Skin's New Defence
Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts
Nigella's WORLD
The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer
ADRIATIC DRIFT
Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer
Unapologetically MOSTLY SANE
The multi-hyphenate artist fills Maahi Shah in on the fun things she's working on, what meeting Michelle Obama was like, & how she stays grounded
SANYA MALHOTRA POWERHOUSE OF VERSATILITY
The actor lets Maahi Shah in on her female-forward acting choices, growing through the tribulations of the imposter syndrome and the big little things that make her proud to be a woman
H&M GOES BRAT
Popstar Charli XCX's celebration of the fashion brand's Autumn/ Winter 2024 campaign offered a window to its refreshed trajectory, reports Haiqa Siddiqui