Sustainable beauty is a murky world. Rituparna Som untangles the confusing facts and shines the spotlight on brands that are making a difference.
Hey, remember that awesome #shelfie you put up last week? That glorious display of lotions promising youth, glow, multiple orgasms and what not. Did you know it’s not-so-slowly killing the planet too? Billions of plastic bottles hit landfills every year and an estimated 120 billion units of packaging are produced annually by the global cosmetics industry. Fun fact: it takes 200-700 years for these containers to break down into small fragments, aka microplastics that find their way into our food chain. As the Indian cosmetic industry is set to grow (The Economic Times predicts it will reach almost $20 billion by 2025), we predict a lot of waste. Thanks to a woke social media (its inherent problems aside), brands are being held accountable for excessive packaging and suspicious claims to sustainable and ethical practices (responsibility towards their employees, for example). But how many of us can afford the price tag that comes with these products? Sustainability means investing funds towards more than just best practices. Fair trade means you’re not getting the bigger piece of the pie. Justifiably, it’s the maker of the product who’s getting it. Responsibility is expensive and not all of us can splurge on these for regular basics, like shampoos and face washes.
All hope isn’t lost just yet. Here’s how you can start being a little responsible ’cause your favourite brands have decided to do the heavy lifting for you.
33.5 KG of CO2
That’s how much carbon dioxide Italian hair brand Davines offset by planting trees across the world. It has also cut back on its usage of raw packaging material, and works with recycled materials instead
A SHAMPOO A DAY… KEEPS THE CO2 LEVELS DOWN
Denne historien er fra June 2019-utgaven av Elle India.
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Denne historien er fra June 2019-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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FULL THROTTLE
F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride
VIJAY VARMA MAN OF THE MOMENT
Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul
ROHIT SARAF THE GEN Z STAR
The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha
Roaring RAJASTHAN
From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state
Ectoin: The Skin's New Defence
Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts
Nigella's WORLD
The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer
ADRIATIC DRIFT
Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer
Unapologetically MOSTLY SANE
The multi-hyphenate artist fills Maahi Shah in on the fun things she's working on, what meeting Michelle Obama was like, & how she stays grounded
SANYA MALHOTRA POWERHOUSE OF VERSATILITY
The actor lets Maahi Shah in on her female-forward acting choices, growing through the tribulations of the imposter syndrome and the big little things that make her proud to be a woman
H&M GOES BRAT
Popstar Charli XCX's celebration of the fashion brand's Autumn/ Winter 2024 campaign offered a window to its refreshed trajectory, reports Haiqa Siddiqui