Deepica Mutyala shows what it takes to create an inclusive beauty brand.
If you ever felt rejected when the ‘universal’ concealer shade made you look ashy instead of well-rested, you’ll find hope on influencer Deepica Mutyala’s Instagram feed Live Tinted. The online community is dedicated to inclusivity and features skin tones that are often underrepresented in popular media and makeup aisles. 29-year-old Mutyala unintentionally started her beauty revolution with a YouTube tutorial, (where she used a red lipstick to colour correct her dark circles) that kicked off a conversation on lack of diversity in make-up. Four years and 10.7 million views later, she created the Live Tinted community and her first product, Huestick. Inspired by the conversations on the community’s forum and her personal experiences with makeup, the multi-purpose Huestick can be used as a lipstick, blush, eyeshadow, and as a colour corrector.
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Denne historien er fra July 2019-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Candid With Kriti
After a decade of flirting with fame, the stars have aligned for Kriti Sanon. But under the gilded glory of this cosmic shower, she is clinging on to a "happy, restless" state of mind, finds Hasina Jeelani
GOLDENBOY
In an exclusive interview with ELLE, Footballer Lallianzuala Chhangte shares insights on being at the top of his game
His Reign
Shaeroy Chinoy meets Taha Shah Badussha-the breakout star of Netflix's recent release Heeramandi: The Diamond Bazaar'
Portrait of a PUBLISHER ON FIRE
Founder of Seagull Books, Naveen Kishore, reflects on building a global audience and what keeps him in the game. Aindrisha Mitra listens in
LUXE OFF-ROADING INMOROCCO
Riaan Jacob George took the nifty Mercedes-AMG GLS 63 out for a rather long spin through the Atlas Mountains, and here's his verdict
TROPICAL LUXURY
Opulence meets tranquillity along the serene beachfront at Ronil Goa-AJdV by Hyatt Hotel, finds Vriddhi Mehra
DISCOVER THE ULTIMATE RETREAT: COURTYARD BY MARRIOTT ARAVALI RESORT
Nestled in the serene heart of the Aravali range in Haryana, the Courtyard by Marriott Aravali Resort offers a perfect blend of nature and modern luxury.
THE VIETAGE BY ANANTARA
Connecting Nha Trang & Quy Nhon, the luxury train is a must-do addition to your Vietnam itinerary
TEA AMO
What happens when an Indian cocktail bar joins forces with a tea estate? Isha Mayer finds out on a spring tea trail to Darjeeling
ALPINE CHARM
Isha Mayer discovers ski adventures, fine dining & palace hotels on a winter escape to Courchevel
