Legendary beauty brand Lancôme recently launched an AI-powered motion stabilising device. The objective? To enable greater accessibility to make-up among people with disabilities. According to Epsilon research, around 80% of clients would buy from brands offering personalised products. We all remember the second edition of Nivea Soft Fresh Batch, an influencer hunt in which 10,000 participants got an AI-enabled personalised video message from Taapsee Pannu, Nivea’s brand ambassador. Picture this: your name echoed in a heartfelt congratulation from Pannu herself, delivered straight to your WhatsApp and email. The buzz was real, and the brand’s innovative approach had everyone talking for all the right reasons.
Advanced digital tools have helped transform marketing strategies of cosmetic brands, helping them reach wider yet focused target groups, offering personalised, engaging, and trustworthy interactions with their skincare-conscious audience,” says Katy Bacon, the education director Asia-Pacific at luxury skincare brand, Murad Skincare. Murad Skincare is one of the first global brands to launch its own skin tool that analyses different face areas for possible concerns. From pores and fine lines to redness and pigmentation, the tool summarises areas to work on with appropriate ingredients and product recommendations.
Denne historien er fra December 2023-utgaven av Elle India.
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Denne historien er fra December 2023-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Candid With Kriti
After a decade of flirting with fame, the stars have aligned for Kriti Sanon. But under the gilded glory of this cosmic shower, she is clinging on to a "happy, restless" state of mind, finds Hasina Jeelani
GOLDENBOY
In an exclusive interview with ELLE, Footballer Lallianzuala Chhangte shares insights on being at the top of his game
His Reign
Shaeroy Chinoy meets Taha Shah Badussha-the breakout star of Netflix's recent release Heeramandi: The Diamond Bazaar'
Portrait of a PUBLISHER ON FIRE
Founder of Seagull Books, Naveen Kishore, reflects on building a global audience and what keeps him in the game. Aindrisha Mitra listens in
LUXE OFF-ROADING INMOROCCO
Riaan Jacob George took the nifty Mercedes-AMG GLS 63 out for a rather long spin through the Atlas Mountains, and here's his verdict
TROPICAL LUXURY
Opulence meets tranquillity along the serene beachfront at Ronil Goa-AJdV by Hyatt Hotel, finds Vriddhi Mehra
DISCOVER THE ULTIMATE RETREAT: COURTYARD BY MARRIOTT ARAVALI RESORT
Nestled in the serene heart of the Aravali range in Haryana, the Courtyard by Marriott Aravali Resort offers a perfect blend of nature and modern luxury.
THE VIETAGE BY ANANTARA
Connecting Nha Trang & Quy Nhon, the luxury train is a must-do addition to your Vietnam itinerary
TEA AMO
What happens when an Indian cocktail bar joins forces with a tea estate? Isha Mayer finds out on a spring tea trail to Darjeeling
ALPINE CHARM
Isha Mayer discovers ski adventures, fine dining & palace hotels on a winter escape to Courchevel