How do you measure luxury in 2017? Is it something expensive or exclusive? Or is it simply having the privilege of time to be able to enjoy an experience? Shweta Shiware attempts to find out
It’s obvious that the idea of luxury is mutating when designer David Abraham (of Abraham & Thakore) says that switching off at a spa in pyjamas is luxury; Sandeep Khosla identifies it with a satisfying meal, and Manish Malhotra, with time spent with mother Sudershan.
Not very long ago, luxury would mean a holiday on the Palace On Wheels at ` 45,000 a night, or Fendi’s B bag on your arm. But now, the definition has moved beyond exclusivity and iconic labels, and come to represent uniqueness, meaning and experience.
According to Kapferer and Bastien, authors of marketing and brand management tome The Luxury Strategy (Kogan, 2012), “The term luxury holds both personal and abstract experiences. One needs to distinguish luxury (an absolute concept), a luxury (a relative concept), my luxury (an intimate choice), luxury as a sector of business, and finally, luxury as a strategy or business model (…)” Though there are some heritage fashion houses that fit the luxury criteria, not all labels can call themselves luxury. One should look closely at the brand, study its history, craftsmanship and service culture to be able to clearly classify it as luxury, premium or high-street.
Denne historien er fra September 2017-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra September 2017-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Bridal Trends, 2024 Edition
Bralettes, corsets and mermaid skirts emerge as the new must-haves when it comes to wedding dressing
All The Feels
Maahi Shah takes a deeper look at the big little moments in a bride's life as she prepares for her wedding day
ISLAND ESCAPADE
Here's why Fiji is the ultimate destination to celebrate your love.
ROMANTIC ESCAPES
Wondering where to head for a honeymoon getaway? Isha Mayer recommends five luxurious destinations for your honeymoon
The Taste Of Weddings
What goes behind planning those extravagant grazing tables and indulgent bites at weddings? Top gourmet caterers let Isha Mayer in on their processes
Challenging Convention One Ritual at a Time
Maahi Shah speaks to five female priests who have been breaking new ground while upholding faith and pursuing a passion for learning
FIJI: A TROPICAL FOR INDIAN HAVEN WEDDINGS
From pristine beaches to cultural familiarity, discover why Fiji is the perfect destination for Indian weddings.
MAKE YOUR WEDDING FANTASY A REALITY
The Westin Hyderabad Mindspace offers luxurious venues, exquisite dining and unforgettable moments
SHINING BRIGHT EVERYWHERE
Lab-grown diamonds for every occasion—luxury and affordability
BRIDAL BEAUTY, REDEFINED
Christine Ko, CEO of Moira Cosmetics, shares her insights on makeup for brides and the art of achieving radiant skin.