SANT AMBROEUS’ CREATIVE DIRECTOR ALIREZA NIROOMAND ON LAUGHTER AS THE KEY TO HOSPITALITY.
“You follow me on Instagram? What is wrong with you?” asks an impeccably coiffed Alireza Niroomand on a bright Parisian morning. Although he spends the majority of his time on the other side of the Atlantic, the creative director of New York and Palm Beach culinary cornerstone Sant Ambroeus looks completely at home on the affluent Rue Saint Honoré and every bit the fashion part that his almost 40,000 Instagram followers and scores of patrons have come to know and love.
Paris Fashion Week has just wrapped and there is still a distinctive buzz in the air around Colette, where Sant Ambroeus held the final takeover of the store’s underground Water Bar eatery, before the concept store closes its doors for good this December. Within minutes of arriving, nothing is out of place: seats are in neat rows, their pink cushions in place; illustrated tablemats have been set; menus offering Sant Ambroeus’ mouthwatering Italian fare are ready to be handed out. Efficiency, Niroomand says, is essential to his conception of hospitality where his team would ideally “work as little as possible,” fitting with his view of the industry as a way of life for guests and staff alike. On one wall, 25 plates decorated by artists highlight how handsomely the famous store’s trademark blue pairs off with its transatlantic guest’s light coral livery—these were a surprise for Colette’s co-founders Colette Rousseaux and Sarah Andelman.
Denne historien er fra Winter 2017-utgaven av Essential Homme.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Winter 2017-utgaven av Essential Homme.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
SCENT SELECTION
Since its first fragrance launched in 1981, Versace has released an extensive catalog of tantalizing scents that provide a vibrant sensory component to the designer’s extravagant clothing.
SOLE PATROL
Proenza Schouler designer duo Jack McCollough and Lazaro Hernandez returned to New York for Spring/Summer 2020 after a brief stint in Paris with a fresh collaboration.
THE ART OF SEXY
Fernando Garcia, co-creative director at both Monse and Oscar de la Renta, designs for two industry opposites.
DELUXE EDITION
The first release of the Prada for Adidas Limited Edition partnership is emblematic of the connection between the two ubiquitous brands.
AMERICAN POP STORY
It’s no secret that Coach’s creative director Stuart Vevers is obsessed with America.
A CHANGE OF PACE
With the release of The Slow Rush, Kevin Parker continues his meteoric rise.
PACK YOUR BAGS
A number of Louis Vuitton classics, including the Keepall bag and Horizon luggage, have been updated in the latest Taigarama collection.
Shots Of Versace
How photographer Doug Ordway became instrumental in developing Versace’s opulent image.
LE RÉEL MERVEILLEUX
Jean-Michel Othoniel instills his work with sensory revelations plucked from the real world.
The King Of Knitwear
John Targon is doing it all again.