Cartier's Androgynous Tank Francaise Watch: The Perfect Styling Accessory
Female Singapore|March 2023
How is it possible that the same watch can look as elegant on a silver screen siren in her 70s as it does on one of menswear's most stylish millennials (and so many others in between)? Keng Yang Shuen zooms in on Cartier's coolly androgynous Tank Francaise, which gets its first-ever update this year, and how its all-metal design makes it an effortless styling accessory for all.
Cartier's Androgynous Tank Francaise Watch: The Perfect Styling Accessory

Actor Rami Malek and screen legend Catherine Deneuve are the stars of the Guy Ritchie-directed campaign for Cartier's newly revamped Tank Francaise, showcasing the versatility of the timepiece.

In the latest Cartier watch campaign, a sharply suited Rami Malek takes on the role of an artist many times over: a photographer, a portraitist, an auteur. Anchored by the ever-charismatic Catherine Deneuve, his subject is the same exquisite blonde, except that she wears a different age and persona each time. At the end of the minute-long film directed by Guy Ritchie, the French silver screen icon appears as her present-day self to reveal with a knowing smile that she, too, possesses the very watch that Malek has on.

It's charming, playful yet also possibly cryptic stuff (see just about every one of Ritchie's movies). For all its time-warping ways though, one message is clear: that that watch traverses styles and eras. Its name: the Tank Francaise. And to understand how it can connect two people who make one of the unlikeliest duos around much less share sartorial tastes - one needs to go into its details.

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