WHAT’S THE STORY BEHIND DECIDING TO START YOUR OWN COMPANY, AND IN THE PR/CONTENT CREATION ARENA SPECIFICALLY?
“I have always been interested in many different spheres in the industry, be it writing, branding, PR or producing content. And I’ve always wanted to combine many of the elements together on one single platform. I remember when I was in PR, I would often receive materials that I thought wouldn’t resonate in our local markets as much as they would in the West. In the industry today I believe good content and good PR needs to go hand in hand. That’s why I wanted to start this agency that allows us to communicate the brand’s message in a meaningful and impactful way, but also participate in the creation process as one of the collaborators. I believe (that this is the best way in which) we can create truly powerful messages that resonate everywhere.”
YOU’VE LIVED IN MANY COUNTRIES AND STUDIED JOURNALISM AND POLITICS INSTEAD OF FASHION. WOULD YOU SAY THAT’S PLAYED A KEY ROLE IN YOUR TRAJECTORY IN FASHION?
“Maybe! I was born in Shenzhen, which is a very new city – very open to new ideas without having a lot of historical baggage. I have been interested in politics, fashion, art and even food, so I was never satisfied with just doing one thing. When I founded the agency I wanted to keep it open and not confine it to a single category. Many of us from the new generation of fashion workers are all talented in multiple ways and don’t want to be labelled as only one thing. I wanted to create a community with like-minded people who are interdisciplinary and open-minded. Only through that can we nurture new ideas and new forms of fashion.”
WHY CHOOSE SHANGHAI AS THE BASE FOR BOH PROJECT?
Denne historien er fra November 2020-utgaven av Female Singapore.
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Denne historien er fra November 2020-utgaven av Female Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
gong Melon creating ed le arand becoming nghion's favoure new artist
In the past year or so, the Shanghai-born, Singapore-based creative behind the platform Who Eats Art has been chalking up commissions from some of the biggest names in fashion and lifestyle: Beyond The Vines, The Paper Bunny, the independent salon 35A. And these are just the ones here. Her work might be best described as an intriguing blend of installation, Sculpture, interactive art and photography. Her materials: familiar foods and ingredients that, under her vision, become strangely abstract and very, very cool. Ahead of her collaboration with us on the following pages, she tells Noelle Loh about who really eats art.
asmine koh on making dining a real mood
Every one of this 34-year-old's F&B projects has been off the beaten track and on the small side. There's the now-defunct (and sorely missed) natural wine bar Nothing Fancy, which was located in a back alley on Hamilton Road; the aptly named natural wine distributor and occasional party organiser The Smallest Wine Fair; and -her latest the hole-in-the-wall Hideout Coffee Bar a 269-sqft space tucked away in yet another alley, this time on Geylang Road. Every one, however, has been big on vibes, drawing throngs of young, cool and creative types. Here, she tells Keng Yang Shuen all about the beauty of marching to her own beat in the highly competitive world of F&B.
hannah swee on making food look aesthetic
She's the founder, chef and unofficial creative director behind Ugli Sabi, the cult home-based food business born during the Covid-19 pandemic that's as known for its eye-catching vintage-tinged graphic design and photography as it is for the heavenly grub captured in them. This is the first time she's being featured in the media, so what better way to whet your appetite than by pairing the article with a visual spread styled by this accidental culinary artist that showcases some of her favourite ingredients alongside the most playful fashion accessories?
narellekheng on why F&B joints are the ultimate Social spaces NESS DEVELOPMENT SUNDAY MARKET
Seven years ago, when she was on the rise as a musician, and fashion and lifestyle personality, she and some friends started the quirky, now-defunct rooftop dive bar 21 Moonstone primarily to - in her own words - \"hang out\", with anyone welcome to join in. These days, F&B is her main gig. Her latest baby? The five-month-old Middle Child Wine Bar on Middle Road that's far less grungy, but runs on the same philosophy of how a bar or restaurant should also be a safe and thoroughly fun space to connect with art and new people. Here, she tells Noelle Loh about how she's navigating the scene and using food to redefine the phrase \"see and be seen\".
sophie and anna du toit on the art of the serve
A dinner at the home of these Gen Z sisters is the stuff of cool girl Instagram dumps with mood lighting and eclectic table settings that feature anything from vintage cutlery to random objects picked up on their travels. Perhaps it's to do with their artistic backgrounds: The 22-year-old Sophie is a university student majoring in global studies and a mini social media sensation for her effortless style and slice-of-life content (her Tik Tok account @soapyduuutwahhh, for example, has clocked some 1.8 million Likes), while Anna, 23, is an artist and an assistant curator at home-grown art platform GOFY, which focuses on Southeast Asian art. No, you can't join in the party (the elaborate meals they host are private affairs), but you could hold one like it. Keng Yang Shuen gets them to spill some tips on tablescaping and more.
sarah and sonia tan tan on the chicest new supper club series in town
It's called Salt Salon, and it's run by this pair of fashion- and art-loving sisters who have taught themselves everything they know about food and making it delight the eye as much as the taste buds. Just don't call it a private home-dining experience. Keng Yang Shuen reports.
guardians of the sea
For decades, Mission Blue Hope Spot Champion Rili Djohani has been committed to protecting the vibrant marine world around her Balinese home. Now, she's getting even more support from the Rolex Perpetual Planet Initiative to help locals restore the coral reefs in the Nusa Penida Marine Protected Area that they depend on while conserving the area's iconic underwater landscapes.
The Party Edit
Club-appropriate hits from the Resort 2025 collections
She Calls The Shots
Since The 2000s, Rihanna Has Been Making Dance Floors Work, Work, Work With Her Infectious Electronic And R&b-inflected Pop Hits. For Another Side To Her "Queen Of The Night" Persona, There's Her Role As The Latest Face Of Dior's J'adore Perfume And Its Accompanying Campaign Film. Shot By Her Long-time Friend Steven Klein, It Features The Barbadian Baddie Striding Through The Gilded Halls Of The Palace Of Versailles Dripping In Gold. Here, She Shares More About How The Famously Feminine Fragrance Embodies Celebration.
GOOD VIBES
EVERY YEAR, CHANEL PICKS A PLACE ON THE WORLD MAP NOT ONLY TO INSPIRE, BUT ALSO TO SHOWCASE ITS ANNUAL CRUISE COLLECTION (IT’S A TRADITION THAT’S ROOTED IN THE MAISON’S EARLY YEARS WHEN COCO CHANEL PRESENTED A LINE OUTSIDE OF THE USUAL FASHION CALENDAR TO INCITE WANDERLUST FOR TOASTIER, MORE PICTURE-PERFECT CLIMES DURING THE WINTER MONTHS). THE LATEST DESTINATION: VIBRANT MARSEILLE – THE FRENCH CITY THAT RECEIVES THE MOST SUNSHINE; HOME TO AN ECLECTIC REPERTOIRE OF CULTURAL INSTITUTIONS AND LANDMARKS; AND A MAGNET FOR EMERGING CREATIVES WITH ITS MIX OF GRIT AND GLAMOUR, LAND AND SEA, AND YOUTHFUL BOHEMIAN ENERGY. THE RESULTS? A COLLECTION THAT MAKES US WANT TO LET LOOSE AND DANCE. NOELLE LOH REPORTS FROM THE PHOCAEAN CITY.
