WHAT’S THE STORY BEHIND DECIDING TO START YOUR OWN COMPANY, AND IN THE PR/CONTENT CREATION ARENA SPECIFICALLY?
“I have always been interested in many different spheres in the industry, be it writing, branding, PR or producing content. And I’ve always wanted to combine many of the elements together on one single platform. I remember when I was in PR, I would often receive materials that I thought wouldn’t resonate in our local markets as much as they would in the West. In the industry today I believe good content and good PR needs to go hand in hand. That’s why I wanted to start this agency that allows us to communicate the brand’s message in a meaningful and impactful way, but also participate in the creation process as one of the collaborators. I believe (that this is the best way in which) we can create truly powerful messages that resonate everywhere.”
YOU’VE LIVED IN MANY COUNTRIES AND STUDIED JOURNALISM AND POLITICS INSTEAD OF FASHION. WOULD YOU SAY THAT’S PLAYED A KEY ROLE IN YOUR TRAJECTORY IN FASHION?
“Maybe! I was born in Shenzhen, which is a very new city – very open to new ideas without having a lot of historical baggage. I have been interested in politics, fashion, art and even food, so I was never satisfied with just doing one thing. When I founded the agency I wanted to keep it open and not confine it to a single category. Many of us from the new generation of fashion workers are all talented in multiple ways and don’t want to be labelled as only one thing. I wanted to create a community with like-minded people who are interdisciplinary and open-minded. Only through that can we nurture new ideas and new forms of fashion.”
WHY CHOOSE SHANGHAI AS THE BASE FOR BOH PROJECT?
Denne historien er fra November 2020-utgaven av Female Singapore.
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Denne historien er fra November 2020-utgaven av Female Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Glam Rocks
Lying At The Heart Of Celine Beaute, The First Cosmetics Line From The House Of Celine, Is A Decidedly Romantic Notion: That Makeup Should Be A Luxurious Ritual.
mother!
FOR AN EDITION CENTRED AROUND NOSTALGIA, HOW COULD WE NOT HEAR FROM THE ONES WHO'VE SEEN THEIR RESPECTIVE INDUSTRIES CHANGE OVER TIME? SIX RENOWNED AND BELOVED CULTURAL AUTHORITIES IN FASHION, DESIGN AND CULTURE IN SINGAPORE SHARE WHAT THEY'VE LEARNT, WHAT THEY MISS AND WHAT WHAT KEEPS THEM GOING.
the art of reflection
DICTIONARY.COM DEFINES NOSTALGIA AS \"A WISTFUL DESIRE TO RETURN IN THOUGHT OR IN FACT TO A FORMER TIME IN ONE'S LIFE, TO ONE'S HOME OR HOMELAND, OR TO ONE'S FAMILY AND FRIENDS\". KENG YANG SHUEN ZEROES IN ON FIVE SINGAPORE ARTISTS INTERPRETING THIS OFTEN-INTANGIBLE QUALITY AS WELL AS THE NOTION OF TIME AND MEMORY ONLY TO EVOKE POIGNANCY, CURIOSITY AND EVEN PLENTY OF LAUGHS.
thank you for the memories
GEN Z IS OFTEN SAID TO BE A NOSTALGIA-INFATUATED BUNCH. THE SIX DIGITAL NATIVES FEATURED HERE LIVE UP TO THAT REPUTATION WITH THEIR COLLECTION OF CLOTHES, ACCESSORIES, TOYS, OBJECTS AND MORE THAT DATE BACK TO A TIME IN WHICH THEY WERE GROWING UP OR IN SOME CASES HAVE NEVER EVEN LIVED THROUGH. PAIGE BOON GETS THEM TO OPEN UP THEIR ARCHIVES AND ABOUT THEIR LOVE OF YESTERYEAR.
Super Natural
Who Better To Tell Us More About The N°1 De Chanel Revitalising Eye Serum - The Latest Addition To Chanel's N°1 De Chanel Skincare Collection That Promises To Give Peepers A Fresh, "Wide Awake" Look-than The Maison's Doe-eyed Ambassador And Face Of The Line, Minji Of Newjeans?
THE INITIATIVE: new bahru
EVEN BEFORE IT'S SET TO OPEN OFFICIALLY NEXT YEAR, NEW BAHRU HAS BECOME THE MOST TALKED-ABOUT AND VISITED NEW LIFESTYLE DESTINATION WE'VE HAD IN DECADES FOR ITS AMBITIOUS CONCEPT: A SOPHISTICATED CULTURAL PLAYGROUND TO DISCOVER AND SUPPORT MADE-IN-SINGAPORE CREATIVE BUSINESSES SPANNING F&B TO FASHION. HERE'S WHY ITS SUCCESS MEANS A WIN FOR ALL.
THE INITIATIVE: proud spaces
FOR THE FIRST TIME, THE LGBTQ+ COMMUNITY IN SINGAPORE HAS A PERMANENT, PHYSICAL SPACE WHERE ITS MEMBERS CAN HEAD TO ANYTIME OF THE YEAR TO SEEK BOTH ADVICE AND SOLACE, NETWORK, ATTEND ACTIVITIES THAT EDUCATE AND EMPOWER THEM, AND EVEN STAGE THEIR OWN.
THE INITIATIVE: lucky hall
FOR THE PAST SIX MONTHS OR SO, THIS UNUSUAL SET-UP HAS BEEN GIVING YOUNG CREATIVES A LEG UP IN ORGANISING THEIR OWN EVENTS (INDUSTRY ADVICE, SERVICES AT CONCESSION RATES, ZERO RENT). SOON, THE CURTAINS WILL COME DOWN ON IT. HERE'S WHY IT REMAINS THE MAIN EVENT.
THE INITIATIVE: alt-gps
ZACHARY DESKER BELIEVES THAT SINGAPORE'S UNDERGROUND MUSIC SCENE SHOULD BE A TOURIST ATTRACTION. HE TELLS US WHY AND HOW HE'S MAKING THIS HAPPEN ON HIS OWN TIME AND DIME.
THE INITIATIVE: the fruit basket
DRAG AS AN ART FORM HAS BEEN UNDERGOING A CULTURAL RENAISSANCE IN SINGAPORE RECENTLY.
